What is Total Quality Management Definition and Principles

What is Total Quality Management: Definition and Principles

In this technological world, most of us don’t know how to ensure customer satisfaction. Since customers’ expectations have been on the rise, for now, massive advancements have to be for customers. Modern customers are well aware of the technology. Thus they want organizations to leverage that power for serving them with the utmost quality service. So organizations need rapid speed development to keep up with customers’ demand. But speed can make an organization lose its quality. Thus this is where total quality management can fill this gap and help organizations to meet customers’ demand. 

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Total quality management is an essential topic for those who are learning business management. If you have an assignment in had, you can take help from this blog or directly contact us for instant management assignment help

Now let’s see what we are going to discuss in this guide.

  • What is Total Quality Management (TQM)?
  • Key Principles of Total Quality Management
  • Benefits of TQM

Henceforth we must comprehend it more. 

What is Total Quality Management (TQM)?

William Deming developed this concept of total quality management. TQM is the process that not only detects but also reduces errors arising in the process of manufacturing. Along with ensuring the activities of employees, it improves the experiences of customers. 

Furthermore, TQM streamlines supply chain management to ensure the internal guidelines that help in reducing errors and flaws. This process aims to focus on the activities that help in improving the quality of organizational output. Due to TQM, every member is committed to maintaining a high standard of work in all the organizations. Every organization nowadays adopt talent quality management to maintain an end-to-end process of management.  

7 Key Principles of Total Quality Management

Total quality management is a management approach that seeks to provide long-term success. To properly execute TQM methods, we must know its fundamental principles.


The customer determines the quality of services provided by any organization. Whether a company fosters quality improvement like training employees, upgrading their software or products, it is customers that determines its ultimate efforts. 

Total Employee Ownership

Total quality management needs the involvement of every team member. This involvement makes sure to offer quality control at each level. As the goal is to provide customers with a great experience, it doesn’t focus on a single department. 


The main aim of total quality management is to focus on the creation and implementation of processes. The process is a series of steps that take input from suppliers. So performance measures are continually monitored to detect unexpected variations. It provides organizations with the ability to find success and repeat it. 

Integrated Systems

Although an organization consists of many different functionalities, these functions are all interconnected. 

  • Micro processes are tied up to make larger processes. All these processes aggregate into business processes required for implementing and defining strategy. Thus TQM makes sure that every employee understands the vision and mission. 
  • Every organization has a unique integrated business system without which it is impossible to achieve excellence in its product. 


Effective communication in TQM plays a large part in maintaining morale and motivating employees. During hard times of an organization, it is this principle of TQM that involves the best strategies and methods. Thus TQM requires active group discussions for every team member to add their best values.  

Continuous Improvement

One of the great aspects of TQM is continual process improvement. TQM drives an organization to be both analytical and creative in findings ways to become more competitive. Thus TQM isn’t one and done process as perfection needs continuous improvement. 

Fact-based Decision Making

if one needs to know how well an organization is performing, performance check measures are necessary. Besides this, it doesn’t involve guesswork. Thus total quality management requires collection and analysis of data to improve decision making. 

These principles work as pillars of total quality management in many organizations. Thus a management student must know these principles.

Benefits of TQM

There are several advantages of TQM in an organization. Some of them are as follows:

  • TQM is an accounting tool that strengthens the competitive position.
  • It ensures higher productivity. When applied consistently over time, it reduces the cost throughout an organization.
  • Since the company has better products and services, TQM enhanced brand image in the market.
  • TQM helps increase customer loyalty.
  • The ongoing success of an organization working with TQM increases job security.
  • It works better in an environment where the whole team supports it.

So these were some key points about total quality management. However, it requires a significant period for employees for optimum use. If you need more information about this topic, then you can directly hire qualified professionals from us.

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