UOPX BSCOM320T Week 5 Mass Communication And Media Discussion

BSCOM 320T UOPX Wk 5 Mass Communication And Media Discussion

Mass Communication And Media

Week 5 Discussion - Media and Our Perceptions Materials

We have seen how mass media impacts us as individuals and in our communities, how having shared media experiences can have the effect of pulling communities together, while fragmentation in media (personalized media content filtered to us through our own social accounts) can create the reality of all of us feeling disconnected from those around us.

In the 2020 elections (Donald Trump vs. Joe Biden), we saw how the media we choose to consume changes our perception of important issues and conflicts. Some major media outlets propagated one idea while other equally large outlets said the opposite. More importantly, we learned that our media consumption can all too easily be exploited by algorithms that lead us into echo chambers of our own making. It is more important than ever to navigate the media consciously and deliberately.

Respond to the following in a minimum words:  

Explain our responsibility as educated citizens to improve our own personal media literacy. Why is this important?

Some argue that AI, with its emotionless, unbiased nature, should play a bigger role in fact-checking media. What are the potential positive or negative consequences of doing this?

Explain how we can improve the quality of our media consumption to gain a broader perspective on important issues.