UOP BSCOM384 - What are the general advantages and disadvantages

Question # 00645579
Subject: Communications
Due on: 03/31/2023
Posted On: 03/31/2023 04:37 AM
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BSCOM 384 University of Phoenix Blog Communications Discussion

This assignment allows you the opportunity to evaluate the use of and reach by companies of new technologies, such as a blog to directly interact and communicate with consumers.
Visit the websites of three of the following companies: Kimberly-Clark, Disney, BMW, Chrysler, Colgate-Palmolive, Toys R Us, Costco, or Universal Studios, or three companies of your choice.
Select one of the websites for this assignment.
Write an 800-word blog entry about the selected website in which you answer the following questions:

What are the general advantages and disadvantages of using Internet-based marketing communications?

  1. Which general factors are essential for a website to be effective in terms of marketing communications practices and strategies?

Which of these factors does the selected company use? How does it use them? Does it use them effectively?

How does the website promote two-way communication between the company and the customer?

How does the website gather information on the customer?

How might interactions on the website between the consumer and the company be improved?

Reference the Writing a Blog document to understand how to create a blog entry.
Imagine what readers of your blog entry might say about your original entries.
Write three responses to the blog entry as though you were three different readers commenting on it.

Resources

Center for Writing Excellence

Reference and Citation Generator

Grammar Assistance

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UOP BSCOM384 - What are the general advantages and disadvantages

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