Lackawanna MKT105 Module 3 Assignment Latest 2021 September

MKT105 Principles of Marketing

Module 3 Assignment  

Exercise 3: Marketing plan.  The third section of the marketing plan will allow you to better understand the consumer and their behavior when buying products. Once you have defined and created your target market, now you need to understand them better, and the way that marketers understand their target market is through understanding consumer behavior. For this next phase of the marketing plan, you will create an outline of your customer base.