Communications - Twitter stories are high on the scale

USCHSC Communications Questions

Question 1 Twitter stories are high on the scale of

1) Drillability

2) Augmented reality

3) Spreadability

4) Worldbuilding

5) Extractability Mobile Rules

Question 2 Your textbook provides some do's and don'ts about interactive stories and social media. Which answer guidelines best?

1) Creating an out-of-presence to communicate about your story is a bad idea.

2) Establish profiles for your fictional characters wherever possible.

3) Don't force your audience to share.

 4) All of the above

5) There really aren't these kinds of "best practices" in the text

Question 3 Your text says mobile devices may become the "ultimate digital storytelling device" because they are:

1) Ubiquitous

2) Multimedia capable

3) Connected to the Internet and the Web

4) All of the above

5) None of the above

Question 4 Many ARGs depend on the ability to _________ physical objects with information, using technologies (Universal Product Code), QR (Quick Response/Quick Read), or HCCB (High Capacity Color Barcod  

1) Mask

2) Write

3) Tag

4) Markup

5) All of the above

Question 5 ____________________ means leaving holes in the story (or "cracks in the narrative) for users to fill w ideas or fantasies.   

1) Participation

2) Negative capability

3) Seriality

4) Sociality

 5) Voiding

Question 6 Your text notes some of the affordances of the iPad that storytellers take advantage of are Question 6 options:

1) Multimedia

2) Touchscreen

3) Mobility

4) Only 1 & 2

5) All of the above

 Question 7 Which answer best describes a specification document?

1) A list of mediums and platforms

2) How the story is distributed across the mediums and platforms

3) Describing which piece of the story goes on which platform

4) A battle plan

 5) All of the above

Question 8 Media convergence means: Question 8 options:

1) Media platforms (phones, computers, TV, etc) come together

2) Media types (newspapers, TV, computers, phones) come together

3) Media conglomerates get bigger, owning more media outlets

4) Content becomes ever more similar

5) None of the above

Question 9 Geolocation uses what kind of technology?

1) GPS

2) Texting

3) Virtual reality glasses

4) Physical tagging

5) All of the above

Question 10 A recent news story reported: A local TV station is rolling out a mobile technology dubbed myCode th receive special offers and discounts via a smartphone app while watching. Note that the received conte well be used to add to a program or story being broadcast on the TV station. Which of the following an the potential for this implementation:  

1) Mobile storytelling

2) Extractability

3) Augmented reality

4) Spreadability

5) All of the above

 Question 11 The property of "canonicity" refers to the way a story unfolds:

1) It is detailed and multi-layered

2) It strictly follows the rules of the story or world.

3) It provides multiple rule sets that provide different perspectives on the story or world.

4) It increases immersion by bringing reality into the story

5) The story "hits" you with a blast!

Question 12 Text novels first appeared as:

1) Role-playing games

2) Computer-based stories

3) iPads

4) All of the above

5) None of the above

Question 13 A social media narrative that plays out in real time, using real communications media is a(n)

1) Augmented reality (AR)

2) Alternative reality games (ARG)

3) Location-based services

4) All of the above

5) None of the above

Question 14 The long-tail for content means:  

1) Content could make money for its owners for a very long time.

2) People have to wait a long time for content to become available.

3) Copyright will no longer be important in the content market.

4) Some content has a lasting effect on some who consume it.

5) All of the above

Question 15 Reasons that user-generated content (UGC) content may be problematic include: Question 15 options:

1) There is a risk of asking users to do too much.

2) UGC is usually not very interesting.

3) There are better ways to foster community.

4) UGC exerts little influence over the story.

5) All of the above.

Question 16 According to your text, rewards to get users to do what a transmedia story creator wants them to do ma implement because:

1) They may be costly.

 2) They may not work.

3) They require defining the rules for getting the reward and a way to choose winners.

4) They may make the game unfair,

5) All of the above.

Question 17 In a transmedia story, when the creator specifies that the user must do something in order to move forw it is called a __________________.   

1) Puzzle 2

) User-generated content

3) Challenge

4) Reward

5) All of the above

Question 18 Redundant cross-linking the parts of your transmedia story on all sites and services is important becaus   

1) Provides navigation between story parts to your users. 2) Without it, users might miss a part.

3) Without it, users might experience the story parts in the wrong order.

4) Cues users that there are multiple parts to the story.

 5) All of the above

Question 19 Which "metrics," or measurements of user behavior, do you need to track to know whether or not your project has been a success? Question 19 options:

1) Facebook likes

2) Number of comments

3) Time spent on site(s)

4) Depends on your goals

5) 1, 2, and 3 only

Question 20 You could apply your transmedia storytelling skills working for a(n)

1) media company

2) nonprofit

3) advertising firm

4) All of the above

5) None of the above