Communications Emotional Appeal and Persuasion Techniques

CSU Global Communications Emotional Appeal and Persuasion Techniques Questions

1.Locate an emotional appeal from a company or nonprofit organization – from an advertisement, YouTube video, on their website, etc.

Include a link to the emotional appeal for the class to review, along with a brief explanation.

Critique the persuasion techniques used, and evaluate the effectiveness of the appeal.

Is it an ethical appeal? Explain.

Respond to the postings of at least two classmates. Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements (Links to an external site.).

2.Select a social media outlet of your choice. Discuss the ethical and legal consequences of organizations using this outlet for market research or stakeholder/employee engagement. Cite at least one example.

Respond to the postings of at least two classmates. Your responses in the discussion board must be well written according to CSU-Global Guide to Writing and APA Requirements (Links to an external site.).

3.Tell about a time when you were confronted with some of the 10 questions featured in Getting to Yes.

How did you manage the situation(s)?

How is persuasion tied to the Getting to Yes questions you discussed?

• ( this might help answer this)

: Sections III, IV, & V in Getting to Yes

• Brox, D. (2011). Power of persuasion. PM Network, 25(12), 56-61.
• Shultz, D. Z. (2010, July 30). Distance is measure in more than miles. Marketing News, p. 11.
• Ury, W. (2013). The five Ps of persuasion in Roger Fisher’s approach to influence. Negotiation Journal, 29(2), 133-140.

4.Discuss the following questions in your post this week:

Why do you think people have such negative views of conflict? Do you think that as people know more about conflict, they fear it less? Why or why not?

How do you see persuasion as being related to conflict?

If you had a chance to talk to a student who was planning on taking a class in conflict management, what would you tell that person to expect? What are the benefits of taking such a class? What are the disadvantages?

What do you think you can do to help the people in your life learn to deal with conflict more effectively?