NETW583 Quiz (all Correct answers) Week 7 2018 May

Question 1

Firm A’s flag ship product is being cannibalized because their sales started dropping after they released a new product in a similar category.

True

False

Question 2

None of Firm B’s products are backward compatible, so all of its products will work with previous generations.

True

False

Question 3

To ensure that Firm C used good penetration pricing, the firm set the prices as high as possible to peak customer interest.

True

False

Question 4

Firm D gave away its base package using the Freemium model, but in six months they plan to contact their subscribers and offer additional services for a fee.

True

False

Question 5

Firm E, a wholesaler, usually depends on manufactures’ representatives to sell their goods to the general public.

True

False

Question 6

Firm A, an Original equipment manufacturer (OEM), is also known as a value-added reseller (VAR).

True

False

Question 7

Disintermediation is caused when Firm C, a manufacture, directly sells to customers and bypass a retailer like Firm D.

True

False

Question 8

Firm D should take in account both the nature of the innovation and the nature of the customer when designing its marketing plan.

True

False

Question 9

Firm A will decelerate distribution of its innovation by forging relationships with distributors, bundling the good with others.

True

False

Question 10

Firm B can manipulate the customer’s perception of the product’s price through the timing of when the price is paid.

True

False