Full Course NETW583 2018 May

NETW583 Week 1 Discussion Latest 2018 May

WEEK 1: THE IMPORTANCE OF INNOVATION

9898 unread replies.117117 replies.

Why do you think innovation is so important for firms to compete? Yet, why do so many innovation projects fail to generate an economic return?

NETW583 Week 2 Discussion Latest 2018 May

WEEK 2: WHY INNOVATIVE COMPANIES SUCCEED OR FAIL

103103 unread replies.122122 replies.

Name a successful (a) first mover, (b) early follower, and (c) late entrant. Identify unsuccessful examples of each.

NETW583 Week 3 Discussion Latest 2018 May

WEEK 3: PROTECTING INNOVATIONS

11 unread reply.11 reply.

What are the differences between him trade secrets, patents, copyrights, and trademarks? Identify a situation in which none of these legal protection mechanisms will prove useful?

NETW583 Week 4 Discussion 1 & 2 Latest 2018 May

dq 1

WEEK 4: CORE COMPETENCY

8484 unread replies.104104 replies.

What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage? What makes an ability (or set of abilities) a core competency? Why is it necessary to perform an external and internal analysis before the firm can identify it's true core competencies?

dq 2

WEEK 4: QUANTITATIVE METHODS FOR CHOOSING PROJECT

7373 unread replies.106106 replies.

What are the advantages and disadvantages of discounted cash flow methods such as NPV and IRR? Why is the NPV technique considered by many to be the superior method for evaluation.

NETW583 Week 5 Discussion Latest 2018 May

WEEK 5: BENEFITS OF COLLABORATION

8989 unread replies.113113 replies.

How does the mode of collaborating (e.g. strategic alliance, joint venture, licensing, outsourcing, collective research organization) influence the success of a collaboration?

NETW583 Week 6 Discussion Latest 2018 May

WEEK 6: THE NEW PRODUCT DEVELOPMENT PROCESS

103103 unread replies.119119 replies.

Consider a group project that you worked on at work or at school. Did your group use mostly sequential or parallel processes? Why? What were the advantages and disadvantages of that approach?

NETW583 Week 7 Discussion Latest 2018 May

WEEK 7: PRICING STRATEGY

6060 unread replies.6969 replies.

Identify one or more circumstances when a company might wish to delay introducing its product. Use an example of a product that will you may have used overtime, such as the iPhone, and comment on the firm's market strategies especially regarding pricing.

NETW583 Week 1 Case Analysis 1 Latest 2018 May

Case Analysis 1 - Tesla Motors (40 pts)

Please answer the following questions:

1. Is the Tesla Model S a radical innovation or an incremental innovation? Competence enhancing or destroying, and from whose perspective? Is it a component or an architectural innovation?

2. What factors do you think influence the rate at which consumers have adopted (or will adopt) the Tesla Model S?

3. Where do you think electric vehicle battery technology is on the technology s curve?

4. Do you think Tesla Motors will be profitable? Why or why not?

5. Importantly, apply as many of the COs (Course Objectives) as you can to the case. These are given for reference below.

Your Case should be at least 3 pages (at least 800 words), double spaced, have at least four (4) references using APA format (you may use one or two references cited from the case but you should have at least two additional unique reference from your own research) , and typed in an easy-to-read font (Times New Roman 12 font recommended) in MS Word (no pdfs or rtfs or non standard formats). Please include a cover sheet with your full name, the case name, our course number (NETW583), and the date you submit.

Submit your assignment.

Course Objectives:

CO A - Given a company situation be able to describe the industry dynamics of technological innovation.

CO B - Given a company situation be able to determine whether and how to protect its technological innovations.

CO C - Given an organizational and industry context, identify the core technological competencies of the organization

CO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.

CO E - Given information about a company's industry, and organization, formulate a technological innovation strategy through its new product development strategy.

CO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.

NETW583 Week 3 Case Analysis - Chapter 4 Mobile Payments Latest 2018 May

Case Analysis 2 - A Battle Emerging in Mobile Payments (40 pts)

Please answer the following questions:

1. What are some of the advantages and disadvantages of mobile payment systems in (a) developed countries and (b) developing countries?
2. What are the key factors that differentiate the different mobile payment systems? Which factors do consumers care most about? Which factors do merchants care most about?
3. Are there forces that are likely to encourage one of the mobile payment systems to emerge as dominant? If so, what do you think will determine which becomes dominant?
4. Is there anything the mobile payment systems could do to increase the likelihood of them becoming dominant?
5. Importantly, apply as many of the COs (Course Objectives) as you can to the case. These are given for reference below.

Your Case should be at least 3 pages (at least 800 words), double spaced, have at least four (4) references using APA format (you may use one or two references cited from the case but you should have at least two additional unique reference from your own research) , and typed in an easy-to-read font (Times New Roman 12 font recommended) in MS Word (no pdfs or rtfs or non standard formats). Please include a cover sheet with your full name, the case name, our course number (NETW583), and the date you submit.

Submit your assignment.

Course Objectives:

CO A - Given a company situation be able to describe the industry dynamics of technological innovation.

CO B - Given a company situation be able to determine whether and how to protect its technological innovations.

CO C - Given an organizational and industry context, identify the core technological competencies of the organization

CO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.

CO E - Given information about a company's industry, and organization, formulate a technological innovation strategy through its new product development strategy.

CO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.

NETW583 Week 5 Case Analysis - Chapter 8 - Ending HIV Latest 2018 May

Case Analysis 3 - Ending HIV? Sangamo Biosciences and the Gene Editing (40 pts)

Please answer the following questions:

1. What were the pros and cons of Sangamo pursuing its gene editing programs alone versus working with a partner?
2. Does the HIV program offer any special opportunities or challenges?
3. What do you think Sangamo should do regarding the HIV program? Should it license the technology to a larger pharmaceutical? Should it form a joint venture with another biotech or pharma company? If so, who?
4. Importantly, apply as many of the COs (Course Objectives) as you can to the case. These are given for reference below.

Your Case should be at least 3 pages (at least 800 words), double spaced, have at least four (4) references using APA format (you may use one or two references cited from the case but you should have at least two additional unique reference from your own research) , and typed in an easy-to-read font (Times New Roman 12 font recommended) in MS Word (no pdfs or rtfs or non standard formats). Please include a cover sheet with your full name, the case name, our course number (NETW583), and the date you submit.

Submit your assignment.

Course Objectives:

CO A - Given a company situation be able to describe the industry dynamics of technological innovation.

CO B - Given a company situation be able to determine whether and how to protect its technological innovations.

CO C - Given an organizational and industry context, identify the core technological competencies of the organization

CO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.

CO E - Given information about a company's industry, and organization, formulate a technological innovation strategy through its new product development strategy.

CO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization

NETW583 Week 6 Case Analysis 4 Managing Innovation Teams at Disney Latest 2018 May

Case Analysis 4 - Managing Innovation Teams at Disney (40 pts)

Please answer the following questions:

1. Why does Disney keep its development team small?
2. What are the pros and cons of the teams being so autonomous?
3. Is Disney's team approach most suited to creative projects, or would it work equally well in other kinds of industries?
4. Importantly, apply as many of the COs (Course Objectives) as you can to the case. These are given for reference below.

Your Case should be at least 3 pages (at least 800 words), double spaced, have at least four (4) references using APA format (you may use one or two references cited from the case but you should have at least two additional unique reference from your own research) , and typed in an easy-to-read font (Times New Roman 12 font recommended) in MS Word (no pdfs or rtfs or non standard formats). Please include a cover sheet with your full name, the case name, our course number (NETW583), and the date you submit.

Submit your assignment.

Course Objectives:

CO A - Given a company situation be able to describe the industry dynamics of technological innovation.

CO B - Given a company situation be able to determine whether and how to protect its technological innovations.

CO C - Given an organizational and industry context, identify the core technological competencies of the organization

CO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.

CO E - Given information about a company's industry, and organization, formulate a technological innovation strategy through its new product development strategy.

CO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.

NETW583 All Course Projects Latest 2018 May

OBJECTIVES

The objective is to complete a written plan that will suggest a practical Strategic Direction for a company.

TERM PROJECT DESCRIPTION

This course requires the completion of a comprehensive Strategic Plan.

You have a choice to use either an existing company or a fictitious company. In either case, the Project is to complete a written plan that will suggest a practical Strategic Direction for the company.

The Plan will have 7 sections. The 6 sections will reflect each of the 6 COs plus a bibliography. Each section will be 2 - 3 pages in standard business proposal format.

The sections are:

1. Strategy (CO F)
2. Core Competencies (CO C)
3. Industry Dynamics (CO A)
4. Technology Sourcing and Internal Innovation (CO D)
5. Product Development Strategy (CO E)
6. Strategy to protect innovations (CO B)
7. A bibliography listing your references for the project

IDEAS TO HELP PREPARE THE COURSE PROJECT

Section 1 - Strategy

CO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.

This is the most important part of the project, because it sets the direction for all other sections. In this section, you establish the strategy for an organization.

Often people refer to this component as the "Vision" or "Mission" of a company, but it is not. The Vision for a company could be that you want to be a market leader. However, the technology strategy tells everyone how you will achieve that market leadership. The technology strategy tells the various stakeholders - employees, customers, community, and stockholders - what you are going to do to achieve that market leadership. This strategy should be very clear and easy to understand so that everyone will be "on the same page" when it comes to working together toward that goal.

In this section, you should describe what "SHOULD" be the strategy of a technologically driven company. You should focus specifically on the technology strategy. You should think about all the things we learned in the class that will determine a strategy that will help the company succeed.

Remember that you can use either an existing company or a fictitious company. If you choose to use an existing company, you can visit their web site to see if their strategy is listed. Or you can do a web search on their technology strategy to see if anyone has written any stories about their strategy. For a fictitious company, you should make up a technology strategy that fits that type of company.

Examples of a Technology Strategy:

• Verizon Wireless - Have the best network of all wireless carriers
• Honda - Build the best engines
• Keller - Deploy the best Internet based on-line and blended education technology, not build it, not own it, but use a 3rd party to provide it
• Intel - Have the fastest and most powerful CPUs

The key is to be able to describe the strategy in a 1 or 2 sentence summary and in detail as well. The description should start or end with the simple sentence statement of the technology strategy. However, there must be sufficient detail to explain why that is the right strategy.

Section 2 - Core Competencies

CO C - Given an organizational and industry context, identify the core technological competencies of the organization.

Like all subsequent sections of the project, this section is based on the Strategy Section.

Example:

• Verizon Wireless Strategy is the having the best Network. Thus, the core competencies will be built around the network. Things like RF Engineers and wireless security experts would be detailed
• Intel's strategy is to build the fastest most powerful CPUs. Thus their core competencies will be built around CPU engineering
• Keller's strategy is to deploy the best on-line education technology. Thus their core competencies would be things like educational technology evaluation and on-line education curriculum development

The best way to do this section is to apply the three tests of a core competency (page 123) to the strategy that you detailed in the Strategy Section.

Section 3 Industry Dynamics

CO A - Given a company situation be able to describe the industry dynamics of technological innovation.

Here you should take the strategy identified in Section 1 and describe in detail why that is the right strategy based on what is occurring in the industry. Provide as much detail as possible as to the industry trends and why you think those trends are important.

Section 4 - Technology Sourcing and Internal Innovation

CO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.

Here you would offer ideas as to what is the best way to "Source" the technology that supports the strategy. A complete discussion about how best to manage the innovative capabilities of the company being described is required.

Section 5 - Product Development Strategy

CO E - Given information about a company's industry, and organization, formulate a technological innovation strategy through its new product development strategy.

Product Development is very important to an organization. This section will describe how the company will structure its product development. Obviously, the kind of structure will be determined directly by the technology strategy stated in Section 1.

Section 6 Strategy to protect innovations

CO B - Given a company situation be able to determine whether and how to protect its technological innovations.

Using the things learned in the class, describe how you would use patents, trade secrets, copyrights, etc. to protect the Intellectual Property (IP) required to support the strategy.

NETW583 Week 1 Quiz Latest 2018 May

Question 1

Firm A imposes a negative externality on the community member when the company donates money and resources to local organizations.

True

False

Question 2

Many firms receive almost one-third of their sales and profits from products developed within the past five years.

True

False

Question 3

Technological innovation has no important effects on society, GDP, communication and mobility, and medical treatments are not changed.

True

False

Question 4

While government plays a significant role in innovation, industry provides the majority of R&D funds that are ultimately applied to technological innovation.

True

False

Question 5

Successful innovation does not require an in-depth understanding of the dynamics of innovation, semi-crafted innovation strategy, and semi-developed processes for implementing the innovation strategy.

True

False

Question 6

Firm B’s new production line is considered a radical innovation because it is old and not different from prior solutions.

True

False

Question 7

Firm C practices incremental changes in its products by making major changes to product features.

True

False

Question 8

Firm D’s modular innovation did not affect the overall configuration of its new radar system.

True

False

Question 9

Firm E’s product became the dominant design although its product was adopted by a few key producers and its architecture was not stable.

True

False

Question 10

Firm F, major player, found Firm G’s, new player, radical innovation to be competence-enhancing as Firm F’s technology was rendered obsolete overnight.

True

False

NETW583 Week 2 Quiz Latest 2018 May

Question 1

Innovations created by users are usually not motivated by profit.

True

False

Question 2

Innovation only arise from large firms with a large number resources and services.

True

False

Question 3

Firm A used the intranet to share employee’s ideas outside of the company.

True

False

Question 4

Firm B, a widget maker, collaborates with Firm C, a complementor, to produce widget holders.

True

False

Question 5

0 / 1 pts

Firm D uses tacitknowledge which has many underlying components, or many interdependencies between those components, or both.

True

False

Question 6

Private nonprofit organizations do not really contribute to innovation activity in a variety of complex ways.

True

False

Question 7

In an attempt to create an agglomeration economy, Firm E built its widget shop in close proximity to Firm F to promote a geographical advantage.

True

False

Question 8

First-movers earn greater revenues than other entrants and face lower costs, so they earn higher profits in the long run.

True

False

Question 9

Firm G (an early follower) beat Firm H (a first mover) to market with its widget to cure baldness.

True

False

Question 10

Firm I (a first mover) experienced incumbent inertia because the company was stuck with its earlier production system while Firm J (a later entrant) adopted a more efficient production process.

True

False

NETW583 Week 3 Quiz Latest 2018 May

Question 1

0 / 1 pts

Scenario: Firm A is now focusing their efforts on improving their efficiency in manufacturing, delivering, marketing, or deployment, rather than continuing to develop and consider alternative designs.

This an example of dominant design.

True

False

Question 2

Scenario: Firm A uses past learning experiences to recognize patterns, assimilate information, and eventually use that knowledge to complete tasks.

This an example of absorptive capacity.

True

False

Question 3

Match the following:

Installed base

Complementary goods

Question 4

Decreasing returns can lead to winner-take-all markets where one or a few companies capture nearly all the market share.

True

False

Question 5

Scenario: Firm A focuses on niche markets, but Firm B dominates the market with a single design.

This an example of network externalities.

True

False

Question 6

Match the following:

Patent

Trademark

Copyright

Question 7

Scenario: Firm A gets a patent granted to protect its product in the United States. Now Firm A can immediately take its product to France and begin production.

True

False

Question 8

Scenario: Firm A buys a bundle of patents from a financially need company to deter patent attacks from others.

This an example of patent trolling.

True

False

Question 9

Wholly proprietary systems are more likely to be adopted by customers as a result of their lower costs and ability to mix and match components.

True

False

Question 10

Diffusing a technology allows a firm with inadequate resources to determine the structure and operation of the technology, and its compatibility with other goods and services.

True

False

NETW583 Week 4 Midterm Latest 2018 May

Question 1

(TCO A) The Solow Residual refers to

the increased amount of output achievable from a given quantity of labor and capital due to technological innovation.

the less developed nations of the world being left behind due to their slower development of technology.

obsolete products left on the market due to the accelerated product life cycle.

the reduction in the amount of inventory needed by manufacturing firms due to technological improvements in inventory management.

the extra leisure time consumers now enjoy as a result of technological innovation.

Question 2

(TCO A) Out of all the innovative ideas that come forth, how many become successful products?

Very few

Most

About half

Seventy-five percent

Question 3

(TCO B) When both Nintendo and Sega claimed to have over 60 percent market share of the video game console market, both were trying to influence _____________.

users perceptions and expectations about the installed base.

perceived technical utility.

pre-order demand.

technology bias.

Question 4

(TCO B) One advantage cell phone customers in the European Union (EU) had over U.S. customers early in the adoption of cells phones is that_______________.

they had a greater variety of cell phone technology to choose from

they had a single standard cell phone format that would work in different countries such as Germany, France, and the U.K.

they always had cheaper rates than in the U.S.

phones were always free if you paid for service contracts.

Question 5

4 / 4 pts

(TCO C) Honda’s core competencies lie in manufacturing and innovation which it has used to create its world renowned engines. These engines are also used in Honda’s portable generators, lawn mowers, motorcycles, automobiles, and several other products. According to the comparison made by Prahalad and Hamel, Honda’s portable generators are ________.

the fruits.

the trunk of the tree.

the branches.

the roots.

Question 6

(TCO D) If a firm has the option of investing in R&D, the cost of implementing the technology is the _______.

exercise price

nature of the option

benefit of exercising the option

the value of the option

Question 7

(TCO A) Explain the reasons why more efficient keyboards were not able to replace the QWERTY keyboard and what principle this illustrates for other products.

Question 8

(TCO A) If you were in charge of a Research and Development (R&D) department for a large pharmaceutical company, would you encourage your researchers to do basic research or applied research? Provide the rationale for your answer.

Question 9

(TCO B) Why is the installed base of users of a technology that requires complementary goods so important to a company’s future success?

Question 10

(TCO B) What factors might make some industries harder to pioneer with technological advancements than others? Name an industry that experienced a disruptive technology where there was no penalty for late entry?

.

Question 11

(TCO C) Legal mechanisms for protecting innovation are more effective in some industries than others. In some industries, inventing around a patent or copyright is relatively easy. Provide an example. Similarly, in some industries it is nearly impossible to protect innovation by using trade secrets because commercializing innovation reveals its underlying technologies. Provide an example.

Question 12

(TCO D) Johnston Products has gathered data to evaluate the attractiveness of a potential project. It knows the cash flows expected under different scenarios. It has conducted a focus group that ranks various product attributes, and it has the ranking of various marketing techniques provided by a consulting company. What method should Johnston use to evaluate this project? Why is this method the best one to use?

NETW583 Week 5 Quiz Latest 2018 May

Question 1

Firm A is large and inflexible, so management decides to break the company into smaller sub-units. Firm A has been disaggregated.

True

False

Question 2

Firm B wants all business decisions to come from top levels of the company, so the company decentralized its structural dimensions.

True

False

Question 3

Firm C uses standardization to ensure quality levels are met. However, standardization can also stifle innovation within the company.

True

False

Question 4

Firm D is considered to be an ambidextrous organization because it has a complex structure that allows the company to behave almost as two different organizations.

True

False

Question 5

Firm E uses a local-for-local strategy since all innovation activities are conducted in a centralized hub.

True

False

Question 6

Firm G is known to have several alliances, so the company is cautious about forming many collaborative relationships.

True

False

Question 7

Firm H licensed its technology to Firm I, a bigger company, in order to allow its technology to penetrate markets they cannot easily enter.

True

False

Question 8

Firm J’s alliances can enhance the firm’s overall level of flexibility.

True

False

Question 9

Firm M has no desire to collaborate with other firms to ensure they maintain complete control over their development processes and any subsequent new technologies.

True

False

Question 10

Firm N setups an equity ownership with Firm O where both firms split a percentage of the proceeds from the alliance.

True

False

NETW583 Week 6 Quiz Latest 2018 May

Question 1

Firm A has a long development cycle this allows the company to take advantage of both first-mover and second-mover advantages.

True

False

Question 2

Firm B wanted to shorten its overall development cycle, so the company adopted a partly parallel development process.

True

False

Question 3

Firm C used crowd sourcing to privately work on its heavily guarded technological innovation.

True

False

Question 4

Firm D used go/kill decision points to reduce the probability of pushing a bad project forward from it development process.

True

False

Question 5

Firm E knows that its development effort only needs to be effective to control development costs.

True

False

Question 6

Firm A reduced the chances of social loafing on its teams because the company limits the size of their product development teams.

True

False

Question 7

Firm B pulls employees from only one business group within the company to create a cross-functional team to work on a new product.

True

False

Question 8

Virtual teams allow Firm C’s employees to work and collaborate from multiple locations across the country.

True

False

Question 9

Firm D knows that heterogeneous teams may require long-term contact and incentives to foster communication and cooperation.

True

False

Question 10

Firm E uses its team leaders to direct the team’s activities, maintain team alignment with project goals, and serve as a communicator between the team and senior management.

True

False

NETW583 Week 7 Quiz Latest 2018 May

Question 1

Firm A’s flag ship product is being cannibalized because their sales started dropping after they released a new product in a similar category.

True

False

Question 2

None of Firm B’s products are backward compatible, so all of its products will work with previous generations.

True

False

Question 3

To ensure that Firm C used good penetration pricing, the firm set the prices as high as possible to peak customer interest.

True

False

Question 4

Firm D gave away its base package using the Freemium model, but in six months they plan to contact their subscribers and offer additional services for a fee.

True

False

Question 5

Firm E, a wholesaler, usually depends on manufactures’ representatives to sell their goods to the general public.

True

False

Question 6

Firm A, an Original equipment manufacturer (OEM), is also known as a value-added reseller (VAR).

True

False

Question 7

Disintermediation is caused when Firm C, a manufacture, directly sells to customers and bypass a retailer like Firm D.

True

False

Question 8

Firm D should take in account both the nature of the innovation and the nature of the customer when designing its marketing plan.

True

False

Question 9

Firm A will decelerate distribution of its innovation by forging relationships with distributors, bundling the good with others.

True

False

Question 10

Firm B can manipulate the customer’s perception of the product’s price through the timing of when the price is paid.

True

False

NETW583 Week 8 Final Exam Latest 2018 May

Question 1 5 pts

(TCO A) While rapid innovation often benefits society, it often makes success for companies

more complicated as they strive to keep up with the latest innovations.

profitable as long as they do not innovate themselves, but rather use innovations of others to their advantage.

easier since innovation always makes things simpler.

less likely because customers will not be willing to pay as much for goods and services.

Question 2 5 pts

(TCO A) Which of the following products would be considered novel?

A detergent advertises that it can remove spots.

A company announces it has produced a recreational hovercraft for sale in toy stores.

A cell phone company announces that it now offers text messaging.

A college announces it will install artificial turf on its football field.

Question 3 5 pts

(TCO B) Absorptive capacity

is the result of effective strategic decisions by a firm's upper management.

increases a firm's future ability to assimilate information.

is an essential component of a learning organization.

is inversely proportionate to the size of the organization.

Question 4 5 pts

(TCO B) To make sure companies do not receive patents in countries where they do not intend on making the invention, some countries have a "working requirement" that

if the product does not work, it will not be granted a patent.

patents will only be granted to people who have been working in their country for at least one year.

the invention must be manufactured in the country where the patent was granted for a specified period of time.

the workers who manufacture the product must be from the country where the patent was granted.

Question 5 5 pts

(TCO C) Which of the following would describe a primary activity according to Michael Porter's model of the value chain?

The human resource activities of Walmart

A Walmart advertising campaign

The accounting function at Walmart

The development of new scanning equipment at Walmart

Question 6 5 pts

(TCO C) When Susie calculated the Net Present Value (NPV) of a project, the value came out to be -$2,000,0000. If this is the only information she has, Susie should recommend

the project be accepted.

the project be rejected.

the NPV be recalculated using a higher discount rate.

the NPV be recalculated using a lower discount rate.

Question 7 5 pts

(TCO C) For several years, Mountain Home University had used IBM computers. Recently, Apple Computers offered them a better machine at lower a price for one of the University's labs; however Mountain Home did not buy them because the _____ costs were too high.

transactional

opportunity

marginal

switching

Question 8 5 pts

(TCO D) Schumpeter said that large firms are likely to have

a more difficult time raising funds.

lower returns with lower sales volumes because fixed costs of R&D are high.

better-developed complementary activities that enable them to be more innovative.

poorer global reach due to bureaucracy.

Question 9 5 pts

(TCO E) Kate's supervisor called her to talk about her participation in a new product development team. The supervisor told Kate she had been engaging in social loafing. This meant that Kate

would work only when she was around other people.

would engage in too much socializing while working.

would not put much effort into the team's work because it was a large team and she figured her effort would not be needed or recognized.

would waste time on social networking sites.

Question 10 5 pts

(TCO E) Even though WordPerfect had a great product that fit customer requirements, it lost critical market share to Word for Windows as it was slow in coming out with its windows-based word processing program. This was probably due to the fact that its

expected profit margin was too high.

product development cycle time was too long.

program was too inferior to the Word program.

target market was heterogeneous in nature.

Question 11 5 pts

(TCO F) When Johnson Tanning Products finally developed a superior sun tan lotion, it decided that the best time to introduce it was in the spring. This would help take advantage of

seasonal effects.

tax refunds.

pent up demand.

the time value of money.

Question 12 5 pts

(TCO F) Which of the following is an advantage of making a new generation of technology backward compatible?

Consumers will have to buy completely new complements.

Consumer switching costs may be lower because they anticipate using their existing complements.

Competitors will be unable to imitate the company's strategy of making the technology backward compatible.

It is typically less expensive to make a new generation of technology backward compatible than to not make it backward compatible.

(TCO A) Explain why it is that sometimes the follower and not the first mover of a new technology is more successful in the market place.

Question 14 40 pts

(TCO B) Fred Stringer has come up with a new computer program to help online sellers manage online auctions at sites such as eBay and others. It is superior to just using a spreadsheet to track auctions. He would like for his program to become the dominant design, but he also wants to earn a profit from all his hard work. What can Fred do to meet both of these objectives?

Question 15 40 pts

(TCO C) Choose a major company and apply the five forces of Porter’s five force model. Assess the attractiveness of the industry that the firm is in and the firm’s opportunities and threats to its sustainability.

Question 16 40 pts

(TCO D) GERUSA is a company that uses Photodynamic Therapy to treat cancer and has major divisions in Germany, Russia, and the United States. The scientists in Russia develop cancer treatment methods. The Germans organize treatment clinics. The U.S. division gathers the financing and markets the treatment methods. What type of strategy is this, and what are the advantages and disadvantages of this type of strategy?

Question 17 40 pts

(TCO E) When John Vegas contacted Dr. House about developing a marketing plan for GERUSA, Dr. House learned the following facts. Mr. Vegas lived in Kentucky. Dr. House was in North Carolina. The marketing expert lived in New Mexico. The medical director lived in Germany, and the scientist who had come up with this cancer treatment lived in Russia. What type of team would work for this far-flung organization? What problems might they encounter?

Question 18 40 pts

(TCO F) Gray London is a retired race car driver who helped Dale Earnhardt, Jr. get his start. He is writing a book and making a video about the early days or Dale Earnhardt. He is trying to decide whether to market these items directly over the Internet or to use intermediaries. To make this decision, he needs to know the pros and cons of each route. Provide that information and make a recommendation to him.