Devry NETW583 Full Course

Devry NETW583 Week 1 Discussion 1 & 2

dq 1

The Importance of Innovation (graded)

Why do you think innovation is so important for firms to compete?

dq 2

What Makes People Creative (graded)

Identify someone that you feel was very creative. What personality traits did they possess that made them so creative?

Devry NETW583 Week 2 Discussion 1 & 2

dq 1

Innovation Dimensions (graded)

In what industries would you expect to see particularly short technology cycles? What factors do you think cause short technology cycles for these particular industries?

dq 2

Why Innovative Companies Fail (graded)

Why did most of the early (circa 1980-2000) PDA companies fail, even if they had innovative and sophisticated product designs?

Devry NETW583 Week 3 Discussion 1 & 2

dq 1

Optimizing New Technology (graded)

What are some of the ways a firm can try to increase the overall value of its technology and its likelihood of becoming the dominant design?

dq 2

Protecting Innovations (graded)

What are the differences between patents, copyrights, and trademarks?

Devry NETW583 Week 4 Discussion 1 & 2

dq 1

ore Competency (graded)

What makes an ability (or set of abilities) a Core Competency?

dq 2

Quantitative Methods for Choosing Project (graded)

What are the advantages and disadvantages of discounted cash flow methods such as NPV and IRR?

Devry NETW583 Week 5 Discussion 1 & 2

dq 1

Benefits of Collaboration (graded)

What are some of the advantages and disadvantages of collaborating on a development project?


dq 2

Innovation Activities (graded)

What are some advantages and disadvantages of having formalized procedures for improving the effectiveness or efficiency of innovation?

Devry NETW583 Week 6 Discussion 1 & 2

dq 1

The New Product Development Process (graded)

What are the benefits and costs of involving customers and suppliers in the development process?

dq 2

New Product Development Teams (graded)

Identify an example of a development project and what type of team you believe they used. Do you think this was the appropriate type of team given the nature of the project?

Devry NETW583 Week 7 Discussion 1 & 2

dq 1

Pricing Strategy (graded)

What factors will (or should) influence a firm's pricing strategy?


dq 2

Deployment Strategies (graded)

Comparing the deployment strategies used by the video gaming firms in each of the generations, identify any timing, licensing, pricing, marketing, or distribution strategies that appear to have influenced firms' success and failure in the video game industry.

Devry NETW583 Week 1 Assignment

Homework

Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. Answer the following questions:

What were some of Apple's biggest successes and failures? Describe why.

How much of Apple's success can be linked directly back to its culture? Why?

How do the actions of Apple apply to the TCOs?

Your Case should be 2-3 pages, double-spaced, have APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS Word format). At the top right-hand corner of your paper, please include your full name, the case name, our course number (NETW583), and the date.

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.

Devry NETW583 Week 3 Assignment

Homework

Case Analysis 2 - Research in Motion - RIM

Research the history of RIM, specifically with an eye toward product development.

Your research should lead to answers to the following questions.

What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges?

What were some of the industry factors that influenced RIM?

Apply as many TCOs as you can to the RIM.

Your Case should be 2-3 pages, double-spaced, have APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS Word format). At the top right-hand corner of your paper, please include your full name, the case name, our course number (NETW583), and the date.

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.

Devry NETW583 Week 5 Assignment

Homework

Case Analysis 3 - Personal Navigation Devices (PNDs)

Research Personal Navigation Devices and answer the following questions:

Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs?

Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace?

What will be a likely future for PNDs?

Apply as many TCOs to Personal Navigation Devices as possible.

Your Case should be 2-3 pages, double-spaced, have APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS Word format). At the top right-hand corner of your paper, please include your full name, the case name, our course number (NETW583), and the date.

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.

Devry NETW583 Week 6 Assignment

Homework

Case Analysis 4 - Google: Research Google's attempt to buy into wireless via the 700 MHz Spectrum Auction.

Answer the following questions:

Why did Google make this move? What do they hope to accomplish?

How does Google's support for Open Access fit into Google's plans?

It looks like Google wants to get into wireless, yet wireless is not one of Google's core competencies. What should Google do about this?

Apply as many TCOs as you can to Google's attempt to buy into wireless.

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.

Devry NETW583 Week 7 Course Project

Ideas to Help Prepare the Course Project

Section 1 - Strategy

TCO F - Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.

This is the most important part of the project, because it sets the direction for all other sections. In this section, you establish the strategy for an organization.

Often people refer to this component as the "Vision" or "Mission" of a company, but it is not. The Vision for a company could be that you want to be a market leader. However, the technology strategy tells everyone how you will achieve that market leadership. The technology strategy tells the various stakeholders - employees, customers, community, and stockholders - what you are going to do to achieve that market leadership. This strategy should be very clear and easy to understand so that everyone will be "on the same page" when it comes to working together toward that goal.

In this section, you should describe what "SHOULD" be the strategy of a technologically driven company. You should focus specifically on the technology strategy. You should think about all the things we learned in the class that will determine a strategy that will help the company succeed.

Remember that you can use either an existing company or a fictitious company. If you choose to use an existing company, you can visit their web site to see if their strategy is listed. Or you can do a web search on their technology strategy to see if anyone has written any stories about their strategy. For a fictitious company, you should make up a technology strategy that fits that type of company.

Examples of a Technology Strategy:

Verizon Wireless - Have the best network of all wireless carriers

Honda - Build the best engines

Keller - Deploy the best Internet based on-line and blended education technology, not build it, not own it, but use a 3rd party to provide it

Intel - Have the fastest and most powerful CPUs

The key is to be able to describe the strategy in a 1 or 2 sentence summary and in detail as well. The description should start or end with the simple sentence statement of the technology strategy. However, there must be sufficient detail to explain why that is the right strategy.

Section 2 - Core Competencies

TCO C - Given an organizational and industry context, identify the core technological competencies of the organization.

Like all subsequent sections of the project, this section is based on the Strategy Section.

Example:

Verizon Wireless Strategy is the having the best Network. Thus, the core competencies will be built around the network. Things like RF Engineers and wireless security experts would be detailed

Intel's strategy is to build the fastest most powerful CPUs. Thus their core competencies will be built around CPU engineering

Keller's strategy is to deploy the best on-line education technology. Thus their core competencies would be things like educational technology evaluation and on-line education curriculum development

The best way to do this section is to apply the three tests of a core competency (page 123) to the strategy that you detailed in the Strategy Section.

Section 3 Industry Dynamics

TCO A - Given a company situation be able to describe the industry dynamics of technological innovation.

Here you should take the strategy identified in Section 1 and describe in detail why that is the right strategy based on what is occurring in the industry. Provide as much detail as possible as to the industry trends and why you think those trends are important.

Section 4 - Technology Sourcing and Internal Innovation

TCO D - Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.

Here you would offer ideas as to what is the best way to "Source" the technology that supports the strategy. A complete discussion about how best to manage the innovative capabilities of the company being described is required.

Section 5 - Product Development Strategy

TCO E - Given information about a company's industry, and organization, formulate a technological innovation strategy through its new product development strategy.

Product Development is very important to an organization. This section will describe how the company will structure its product development. Obviously, the kind of structure will be determined directly by the technology strategy stated in Section 1.

Section 6 Strategy to protect innovations

TCO B - Given a company situation be able to determine whether and how to protect its technological innovations.

Using the things learned in the class, describe how you would use patents, trade secrets, copyrights, etc. to protect the Intellectual Property (IP) required to support the strategy.

Submit your assignment to the Dropbox, located at the top of this page. For instructions on how to use the Dropbox, read these step-by-step instructions.