Trident DOC660 Module 3 CASE Latest 2019 October

DOC660 Innovation and Creativity in Business

Module 3 Case

PRODUCT INNOVATION

Assignment Overview

In the case for this module, you will be investigating the development, marketing, and use of the iPhone as an example of product innovation. In the readings, you will find several descriptions of the overall product innovation process, as well as some of the history of the iPhone. You are encouraged to seek out other sources of information on this topic as well.

Case Assignment

Prepare a 5- to 7-page paper in accordance with the following Assignment Expectations on the topic:

“What we can and can’t learn about product innovation from the experience of the iPhone”

In this paper, you should use the experiences of the iPhone as illustrations of your general points, but your focus should be on product innovation in general rather than on the iPhone alone. What about the iPhone experience has been typical of major new product innovations? What about this experience has been different from what might’ve been expected? What lessons can other product innovators learn by examining the iPhone experience? Are there any lessons that they might be tempted to learn from the iPhone that would be false and/or misleading? Please conclude with a couple of paragraphs summarizing the current general state of understanding of the product innovation process and how it can be potentially improved.

Assignment Expectations

Length: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.

Organization: Subheadings should be used to organize your paper according to the questions.

Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.

As you complete your assignment, make sure you do the following:

Answer the assignment questions directly.

Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.

Use evidence from your readings to justify your conclusions.

Cite at least five credible resources.

Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

Your assignment will be graded using the following criteria:

Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment.

Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem, and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner.

Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level.

Citing Sources: Student demonstrates mastery applying APA formatting standards to both in text citations and the reference list.

Professionalism and Timeliness: Assignments are submitted on time.