Starbucks Corporation Communication Strategy Memo And Business

Starbucks Corporation Communication Strategy Memo And Business Letter

Please respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter.

In preparing these documents, you may assume one of two roles: you may identify yourself as an NFL senior manager who has been asked to provide advice to Starbucks Vice President for Global Communications, Corey Dubrowa, regarding the issues he and the company are facing. Or, you may identify yourself as an external management consultant who the league has asked to provide advice to him.
? Either way, you must prepare a strategy memo addressed to Mr. Dubrowa that summarizes the details of the case, identifies critical issues, discusses their implications (what they mean and why they matter), offers specific recommendations for action (assigning ownership and suspense dates for each), and shows how to communicate the solution to all who are affected by the recommendations.
? You must also prepare a professional business letter for the signature of Starbucks Chairman and Chief Executive Officer, Howard Schultz. That
document should be addressed either to the public as a published document, or to another key stakeholder, such as the Chancellor of the
Exchequer, explaining what has happened, the company’s position, and the actions the company is taking. If you have questions about either of
these documents, please consult your instructor