Sophia BUSN100 Unit 2 Milestone Latest 2022 September

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Due on: 12/02/2022
Posted On: 12/02/2022 02:32 AM
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BUSN100 Basics of Business

Unit 2 Milestone

1 Which of the following is true about the consumer-focused marketing mix?

•It aims to promote social responsibility.

•It emphasizes the use of ethically sourced material.

•It involves copying strategies used by competitors.

•It involves elements the business cannot control.

2A garden supply company advertised that a specific brand of fertilizer was on sale for a limited time.

Which of the following is likely to be the reason the price was lowered?

•The company will charge customers a fee for loading the fertilizer into their vehicles.

•The company had to cover the expense of having the fertilizer delivered to the store.

•The fertilizer brand is very popular and usually sells out quickly.

•The company was able to buy a large amount of the fertilizer from its supplier.

3Which of the following is an example of viral marketing?

•Subscribers to a company's email newsletter receive an announcement about an upcoming sale.

•A company encourages customers to create and upload videos that show their friends and family using one of the company's products.

•A company enables people to join their loyalty program by completing a form on their website.

• A group of coworkers talks about the best ads shown during the telecast of a major football game.

4A manufacturer used raw materials and equipment to create flower pots to sell to gardening supply stores.

Which of the following types of good would the raw materials and equipment be considered?

•Specialty good

•Consumer good

•Industrial good

•Shopping good

5Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process?

•Use banner ads as a form of advertisement

•Show customer reviews from trips and flights

•Allow customers to describe their travel experiences on the website

•Provide price comparisons on flight and booking information

6 If a company expands a product line with product variations and increases promotion to focus on product differentiation, it is most likely in the __________ phase of the product life cycle.

•maturity

•growth

•introduction

•decline

7Which of the following is a disadvantage to using an intermediary?

•Can provide expertise a business may lack

•Can provide convenience for the consumer

•Can increase distribution capabilities

•Can increase the cost of a product or service

8A software company made a new game. The company first determined all males would be interested in the game but then narrowed their focus to all teenage boys interested in martial arts games.

Which of the following does this scenario illustrate?

•Buzz marketing

•Market segmentation

•Redlining

•Relationship marketing

9Hudson had an idea for a new style of lunch box for kids to use when going to school. When he founded his company, he stated that a certain portion of the profit made from every lunch box would be donated to feed hungry kids.

What type of social responsibility stance below did Hudson take?

•Accomodative

•Proactive

•Defensive

•Obstructionist

10 Which of the following best illustrates a substitute good?

•Phillipe bought Brand A of diet soda because it was his favorite brand.

•Phillipe went to a different store to see if he could find a good price on Brand A.

•Phillipe bought Brand B of diet soda when the price for Brand A increased.

•Phillipe decided not to purchase diet soda when the price for Brand A increased.

11A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on skin. The cream contained just enough of the ingredient to list it on the package, but it was not enough to make the product effective.

Which of the following does this scenario illustrate?

•Angel dusting

•Coloring

•Bait and switch

•Sales promotion

12A company created a line of cleaning products that uses natural ingredients instead of harsh synthetic chemicals.

What type of marketing below should the company use?

•Relationship marketing

•Green washing

•Holistic marketing

•Green marketing

13Which of the following is an activity a company performs to promote a product or service?

•Identifying consumers who have a need

•Informing consumers about the features of a product

•Creating relationships with suppliers

•Creating symbols to develop the brand

14Select the item below that illustrates push marketing.

•Encouraging word of mouth referrals

•Creating an in-store promotion

•Developing a television commercial

•Demonstrating a product at a trade show

15Which of the following is true about marketing?

•Is used more for increasing the demand for a product than its supply

•Is used more for products than for services

•Is used more for introducing a product than maintaining a product

•Is used more by for-profit organizations than non-profit organizations

16Select the item below that is a characteristic of holistic marketing.

•Considering all business aspects when marketing products

•Implementing targeted marketing programs for green products.

•Combining different marketing techniques to sell a product

•Focusing on marketing individual products to consumers

17Sophie's dorm room was hot since she did not have air conditioning. She decided to buy a new fan.

What type of consumer behavior influence below does this scenario describe?

•Personal

•Cultural

•Psychological

•Social

18Which of the following is a problem a company may face when integrating technology into its marketing strategies?

•How to minimize the impact of false advertising in media

•How to effectively differentiate its products from those of the competition

•How to become socially responsible in communities

•How to handle privacy issues when customers share posts on social media

19A software company developed a new virus protection software named LockDown. The box containing the CD displayed the company name and a small blue badge, as well as information about the product installation.

Which of the following would be considered the logo in this scenario?

•Blue badge

•Company name

•Product information

•Box

20Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee.

What should Girard do to market the pickup and delivery service differently than if he were just marketing a product?

•             Promote time consumer will save

•             Promote early opening hours

•             Promote convenient store location

•             Promote low dry cleaning prices

21A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the product line to focus on a few key devices and aggressively promoted these specific products.

The product is in which phase of the product life cycle?

•             Maturity

•             Introduction

•             Decline

•             Growth

22Which statement is an example of the threat component of a SWOT analysis?

•             A company develops a proven, loyal customer base.

•             A company determines the market for one of its products is growing quickly.

•             A company is inadequately staffed for its projected growth.

•               company experiences price fluctuations for supplies because of a drought.

23Which of the following is a specialty good?

•             Refrigerator

•             Socks

•             Custom painting

•             Smart phone

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