Sophia BUSN100 Unit 2 Challenge 2 Latest 2022 September

BUSN100 Basics of Business

Unit 2 Challenge 2

1 — Consumer Behavior

Identify the major influences on customer behavior.

Which of the following is a form of social influence?

a.)Food habits

b.)Aspirational groups

c.)Meeting basic needs

d.)Health

2 — Consumer Buying Process

Determine the steps in the consumer buying process.

Sending out an email reminder is an example of how businesses influence the consumer through __________.

a.)emotional motives

b.)rational motives

c.)problem/need recognition

d.)evaluation of alternatives

3 — Marketing Strategy

Recognize important aspects of marketing strategy.

Developing a marketing strategy involves __________ stages.

a.)four

b.)five

c.)three

d.)two

4 — Product Life Cycle

Identify important events that occur during the stages of the Product Life Cycle (PLC).

At the introductory stage of the Product Life Cycle, what is happening with price?

a.)It is stable.

b.)It is lower than any other stage of the PLC.

c.)It is competitive.

d.)It is either skimming or penetrating.

5 — Basics of Branding

Understand the basics aspects of branding.

__________ can help create brand loyalty.

a.)Brand extension

b.)Substitute product

c.)Product differentiation

d.)Trademark

6 — Unique Branding

Determine the key characteristics of brand awareness.

Generic products are based on __________ as their primary focus.

a.)profitability

b.)public relations

c.)placement

d.)price

7 — Packaging

Differentiate between types of brand collateral.

Which of the following is an example of a package?

a.)Gwen placed pictures of her mother's restaurant on the website for her food truck.

b.)Jae decided to list the fat content of her menu items to promote her food as being healthy.

c.)Pete wanted an artist to create a cartoon likeness of him to use along with his company name.

d.)Mike needed containers that could protect his customers from getting burned by his hot foods.