Sophia BUSN100 Unit 2 Challenge 1 Latest 2022 September

BUSN100 Basics of Business

Unit 2 Challenge 1

1 — Basics of Marketing

Understand the basics of marketing.

Which of the following communication strategies is an example of public relations, as opposed to marketing?

a.)A touch screen at a gas pump asks customers if they would also like a car wash.

b.)Customers join a rewards program to earn deals and product discounts.

c.)A local magazine interviews a new small business owner and some of his employees to tell the community about the new business.

d.)Employees wear tee shirts that promote the business they work for while interacting with customers.

2 — Markets in Marketing

Identify different characteristics of markets.

A __________ is a person or group that is able to purchase what you are selling.

a.)market

b.)provider

c.)user

d.)service

3 — Evolution of Marketing

Differentiate between the types of marketing from the past and present.

Which of the following is the newest model of marketing?

a.)Advertising and direct sales

b.)Marketing concept

c.)Holistic marketing

d.)Relationship marketing

4 — The Marketing Plan

Determine the key aspects of a marketing plan.

Which of the following should be included in a marketing plan?

a.)Identification of social responsibility issues

b.)Opportunities for gaining market share

c.)Pricing strategy for their industrial goods

d.)Legal issues with using social media marketing

5 — The Marketing Mix

Recognize the importance of the marketing mix and the 4 P's.

Which of the following statements about the marketing mix is true?

a.)It is used more for bringing a new product to market than for new services.

b.)It involves the choices made when providing a new service.

c.)It analyzes the motives behind decisions made by consumers.

d.)It defines the techniques used to influence consumer behavior.

6 — Product

Differentiate between the classifications of products.

Which of the following is an example of a convenience good or service?

a.)Slightly imperfect furniture items from various product lines

b.)Products used to clean and protect wood and fabric furniture items

c.)Custom upholstery upgrades for select furniture items at an additional fee

d.)Pamphlets describing payment and delivery options for store purchases

7 — Price

Identify the effects of pricing on a product.

Which of the following is a definition for penetration pricing?

a.)When the competition for products leads to similar pricing

b.)When a company sets a low price for new products so the organization can enter and gain traction within the market

c.)When the price varies according to location

d.)When the price of a product is higher than others on the market

8 — Place

Determine the role of place in marketing.

What value do big box stores add for the consumer?

a.)They cut out all intermediaries.

b.)They are a form of just in time distribution.

c.)They involve warehousing.

d.)They are more convenient.

9 — Promotion

Recognize the role of promotions and media in the marketing mix.

The promotion mix can involve knowledge or changes in what?

a.)Price

b.)Place

c.)Promotion

d.)Product

10 — Consumer-Focused Marketing Mix

Identify how the 4 C's are related to the 4 P's in the marketing mix.

Troy and Devon discuss adding an automobile detailing service at their convenience store based on their customers' point of view.

Which of the following is a statement that a customer might consider regarding "promotion" in the marketing mix model?

a.)Customers prefer to use services that are near their work and home.

b.)Customers want a high-quality automobile detail service to have their cars cleaned.

c.)Customers prefer to pay a fair amount of money to receive excellent service.

d.)Customers want to know the benefits of using Troy's automobile detail service.