Problematic PR - Case 1,2: PR issues surrounding

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Problematic PR

From your reading, you know that public relations campaigns are meant to “create a good will” toward a product, person, event, or idea. And sometimes PR is needed when the marketing/advertising for a product, person, event, or idea misfires, causing a backlash.
Read about the two recent PR “disasters” below. Then address the questions that follow. YOU MUST ANALYZE BOTH CASES IN YOUR ANSWER.

Case 1: PR issues surrounding Kate Middleton's Mother's Day photo

The British royal family released a photo of the Princess of Wales, Kate Middleton, and her children on March 13, in honor of Mother's Day in the U.K. But shortly after the picture came out, it went viral because it looked altered. There were some inconsistencies with the clothing and the children's hair in the photo. It prompted a public relations disaster for the palace and made people wonder what was really going on with Princess Kate. She apologized to the public a few days later and said that she had edited the picture herself. But that was not enough to silence the rumors that the palace was hiding something. On March 20, the palace released a video of the princess speaking out about her cancer diagnosis which had been discovered following her abdominal surgery in January. (Source: NPR News)

Questions:

How did the palace's PR effort influence your opinion of the princess? Did it help or hurt her image? Why?

What steps could the PR pros have taken to better handle this situation?

Describe how you would have handled the situation differently.

Case 2: PR issues surrounding Shein

Clothing brand Shein took a group of influencers to Guangzhou, China, in June last year. The aim was to show them how the clothes and accessories are produced and help the influencers produce "behind the scenes" videos of the brand to make it look authentic and trendy and gain more buyers. The influencers were unaware of Shein's exploitative labor practices that involved using child labor and environmentally unfriendly products. They interviewed laborers at the warehouse who told them that they were happy with their work conditions, and the influencers accepted these remarks without question. After their return to the U.S., when the influencers posted videos praising Shein, their followers criticized and ridiculed them for failing to ask pertinent questions of the brand. 

Questions:

How did Shein's PR efforts influence your opinion of the brand? (Please read up more about this case if you need more information to answer this question).

If you were an influencer who had posted positive material about Shein and received criticism from your followers, how would you react? What steps would you take to handle the situation?

If you were an influencer who had been invited to visit Shein's warehouse in China, how would you have handled the situation? What would you have done to make sure you created authentic content for your followers?