OL326 5-2 Short Paper Five I's Strategic Analysis latest 2018 august

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Course Code : OL326
Subject: Urban Planning and Policy
Due on: 08/24/2018
Posted On: 08/24/2018 05:59 AM
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OL-326-Q6668 Social Environment of Business

5-2 Short Paper Five I's Strategic Analysis

Module Five Short Paper: Five I’s Strategic Analysis

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.

The following websites detail the events of 2013:

• Lululemon Admits Its PR Disasters Are Hurting Sales

• Chip Wilson, Lululemon Guru, Is Moving On

• Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

Using the five I’s strategic analysis stages, beginning on page 52 of Business, Society, & Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

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OL326 5-2 Short Paper Five I's Strategic Analysis latest 2018 august

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