MPH505 All Assessments Latest 2019 November

MPH505 Public Health Communication and Behavioral Theories

Module 3 Assessment - Behavior Change Intervention Paper

Purpose

The purpose of this paper is for the student to gain an understanding of how behavior health theory is linked to behavior change interventions.

Course Outcomes

This assignment provides documentation of student ability to meet the following course outcomes:

CO 2: Identify basic theories, concepts, and models from a range of social and behavioral disciplines that are used in public health research and practice.

CO 3: Critically appraise the empirical support, strengths, and weaknesses of different health behavior models and theories.

CO 4: Explain how to use theories/models in the planning, implementation, evaluation, and cultural adaptation of public health programs intended to improve health at the local and national levels.

CO 7: Explain various settings, roles, and agencies for promoting health.

Due Date

Submit your completed application by Sunday, 11:59 p.m. MT of Week 3 as directed.

Total Points Possible

This assignment is worth 380 points.

Requirements

The Behavior Change Intervention Paper is worth 380 points and will be graded on quality of information, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.

Create your essay using Microsoft Word (a part of Microsoft Office), which is the required format for all Chamberlain documents. You can tell that the document is saved as a MS Word document because it will end in ".docx"

Follow the directions and grading criteria closely. Any questions about your assignment may be posted under the Q & A Forum.

The length of the paper is to be no less than 5 pages and no greater than 8 pages, excluding title and reference pages.

APA format is required with both a title page and reference page. Use the required components of the review as Level 1 headings (upper and lower case, centered, boldface).

Note: Introduction—write an introduction but do not use "Introduction" as a heading in accordance with the rules put forth in the Publication Manual of the American Psychological Association.

Preparing Your Behavior Change Intervention Paper

Review the readings, lesson notes, and digital media about behavior change and behavior change theories, the health belief model (HBM), and the transtheoretical model (TTM).

For the purpose of this paper:

Select a population. For example, African American women aged X to X who live in [insert a geographic location].

Select a health behavior that you wish to change within this population (e.g. teen pregnancy, smoking, substance use, physical inactivity, etc.).

Provide a description of why the health behavior is important to change within this population (using the literature to develop an epidemiological profile of the health behavior's impact on the health of your selected population).

Describe the various factors that influence the behavior within your selected population. For example, individual, interpersonal, community, organizational, policy, neighborhood level factors.

Provide a brief description of the HBM and TTM.

Which theoretical framework (HMB or TTM) is best suited for the behavior change you selected within your identified population? Explain why.

What behavior change techniques will you use? Why? (Use the theoretical framework to explain your rationale.) What communication strategies would you use to reach your selected population with health information? Be sure to consider levels of health literacy when identifying communication channels to reach your selected population.

What might be some challenges in implementing this behavior change intervention?

Please post any questions you may have about this assignment to the Q & A Forum.

MPH505 Public Health Communication and Behavioral Theories

Module 5 Assessment - Social Cognitive Theory Review Paper

Purpose

The purpose of this assignment is to provide students an in-depth look at social cognitive theory and how this behavior health theory is applied in public health practice.

Course Outcomes

This assignment provides documentation of student ability to meet the following course outcomes.

CO 2: Identify basic theories, concepts, and models from a range of social and behavioral disciplines that are used in public health research and practice.

CO 3: Critically appraise the empirical support, strengths, and weaknesses of different health behavior models and theories.

CO 4: Explain how to use theories/models in the planning, implementation, evaluation, and cultural adaptation of public health programs intended to improve health at the local and national levels.

CO 7: Explain various settings, roles, and agencies for promoting health.

Due Date

Submit your completed application by Sunday, 11:59 p.m. MT of Week 5 as directed.

Total Points Possible

This assignment is worth 275 points.

Requirements

The Social Cognitive Review Paper is worth 275 points and will be graded on quality of information, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.

Create your essay using Microsoft Word (a part of Microsoft Office), which is the required format for all Chamberlain documents. You can tell that the document is saved as a MS Word document because it will end in ".docx"

Follow the directions and grading criteria closely. Any questions about your assignment may be posted under the Q & A Forum.

The length of the paper is to be no less than 5 pages and no greater than 7 pages including a literature review table, but excluding the title and reference pages.

APA format is required with both a title page and a reference page. Use the required components of the review as Level 1 headings (upper and lower case, centered, boldface):

Note: Introduction—write an introduction but do not use "Introduction" as a heading in accordance with the rules put forth in the Publication Manual of the American Psychological Association.

Preparing Your Social Cognitive Review Paper

Review the readings, lesson notes, and digital media about social cognitive theory (SCT).

For the purpose of this paper:

The student will select one health problem (e.g., alcohol use, pregnancy) AND search the literature for several published journal articles that document a program where practitioners applied the social cognitive theory to their selected health problem.

Introduction: Describe social cognitive theory, including its major concepts, relational statements, and assumptions. Describe briefly how it was developed and by whom.

Method: Briefly outline how you searched the literature to find theoretical and research evidence related to this theory (databases used, key terms, etc.).

Review of the Literature Table: Present research you found related to use of this theory and its effectiveness (you should include at least 5-8 studies in your review table). Present the research you found in a table, listing the following:

author;

journal;

year published;

journal abstract;

target population;

health problem;

type of intervention (educational, social marketing, descriptive, correlational, experimental, etc.);

setting where intervention was carried out (school, community, work-based, clinic, etc.); and

whether or not the article will be selected as one of your two final articles. If the article is not selected, explain why.

Summarize and discuss TWO ARTICLES of those you selected to evaluate: Present and discuss the research you found related to the application of social cognitive theory and its effectiveness. For each article, be sure to indicate the following.

An overview of the journal article's purpose of the intervention (e.g., what was the intervention's aims and who was the target population), methods (e.g., how was intervention implemented), results, and discussion.

Be sure to explain how the social cognitive theory was applied to address the author's selected health problem (e.g., including constructs of the theory, their application, and how it was measured).

Be sure to briefly discuss the level(s) at which the program intervened.

Explain the strengths and weaknesses of the theory application.

Conclusion: An effective conclusion identifies the main ideas and major conclusions from the body of your paper. Summarize the importance of SCT and its impact on behavior change intervention efforts.

Please post any questions you may have about this assignment to the Q & A Forum.

MPH505 Public Health Communication and Behavioral Theories

Module 7 Assessment - Case Study: Social Marketing Campaign Paper

Purpose

The purpose of this paper is for the student to gain an understanding of the elements of social marketing and how those elements are linked to strong public health campaigns.

Course Outcomes

This assignment provides documentation of student ability to meet the following course outcomes:

CO 4: Explain how to use theories/models in the planning, implementation, evaluation, and cultural adaptation of public health programs intended to improve health at the local and national levels.

CO 5: Apply health communication concepts to methods and mediums for promoting health.

Due Date

Submit your completed application by Sunday, 11:59 p.m. MT of Week 7 as directed.

Total Points Possible

This assignment is worth 200 points.

Requirements

The  Case Study: Social Marketing Campaign Paper is worth 225 points and will be graded on quality of case-assessment, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.

Create your case study using Microsoft Word (a part of Microsoft Office), which is the required format for all Chamberlain documents. You can tell that the document is saved as a MS Word document because it will end in ".docx"

Follow the directions and grading criteria closely. Any questions about your essay may be posted under the Q & A Forum.

The length of the paper is to be no less than 4 pages and no greater than 7 pages excluding title page and reference pages.

APA format is required with both a title page and reference page. Use the required components of the review as Level 1 headings (upper and lower case, centered, boldface).

Note: Introduction—write an introduction, but do not use "Introduction" as a heading in accordance with the rules put forth in the Publication Manual of the American Psychological Association.

Preparing Your Case Study: Social Marketing Campaign

To complete this assignment, you must read and visit the following:

Website Address:

truth initiative. (2017). https://truthinitiative.org/about-us (Links to an external site.)

Other Resources:

truth. (2017). https://www.thetruth.com/about-truth (Links to an external site.)

Hicks, J. (2001). The Strategy Behind Florida's "Truth" Campaign. Tobacco Control, 10, 3-5. Access article here (Links to an external site.).

Course Readings:

Farrelly, M. C., Healton, C. G., Davis, K. C., Messeri, P., Hersey, J. C., & Haviland, M. L. (2002). Getting to the truth®: evaluating national tobacco countermarketing campaigns. American Journal of Public Health, 92(6), 901-907. Access article here. (Links to an external site.)

Healton, C. (2001). Who's Afraid of the Truth? American Journal of Public Health, 91(4), 554-558. Access article here. (Links to an external site.)

For the purpose of this paper:

Introduction: Describe the truth® campaign or a similar social marketing public health campaign. Include (a) Background (e.g., the tobacco problem in the United States, when the campaign was created, by whom the campaign is funded by, etc.); (b) Purpose (e.g., the campaign's aims [be sure to explain counter-marketing]); and (c) Focus (e.g., the campaign's target market profile).

Campaign objectives: Describe the campaign objectives. For example, what are the behavior objectives, knowledge objectives, and belief objectives?

Branding: What is the campaign brand? Explain the importance of branding when developing a public health campaign.

Describe the marketing mix strategies: Describe the 4 P's: Product, Price, Place, and Promotion of social marketing; describe how the 4 P's were used by the campaign and why each were critical for an effective campaign.

Evaluation: What evaluation tools were combined to assess the Campaign's effectiveness? Explain why this is important.

Barriers: Describe the barriers to effective counter-marketing.

Conclusions: Given your research on this campaign, were the strategies used by the Campaign successful? Unsuccessful? What recommendations would you provide for future work?

Please post any questions you may have about this assignment to the Q & A Forum.