MGT660 Strategic Management
Week 1 Discussion
DQ1 Discuss how you will apply the strategic management
process in your Strategic Plan? Address the three stages of the strategic
management process. How will this help you achieve the goal of producing above
average returns for your selected organization? Provide specific examples.
DQ2 Organizational culture is a key factor in successfully
implementing strategic initiatives. What aspects of culture are key to consider
when implementing your Strategic Plan? Provide your rationale. Describe
specific ways you will have considered the selected organizations culture in
your Strategic Plan.
MGT660 Strategic Management
Week 2 Discussion
DQ1 What forecasting tools and techniques are the most
valuable for your Strategic Plan? What assumptions are you making?
DQ2 Consider your Strategic Plan Part II: External and
Internal Assessment assignment. Describe a few key sources of information used
for locating vital external information. What value do external assessment tools
have on formulating strategies?
MGT660 Strategic Management
Week 3 Discussion
DQ1 Select an organization and discuss their competitive
advantage in the context of value chain?
DQ2 Consider your Strategic Plan Part II: External and
Internal Assessment assignment. Describe a few key sources of information used
for locating vital internal information. What is the value internal assessment
tools have on formulating strategies?
MGT660 Strategic Management
Week 4 Discussion
DQ1 Transferring strategic plan into a reality can take more
than planning. Provide an example of a
leader who has transformed strategic plan into a reality? How did they innovate
and lead the company? What can you learn from this person?
DQ2 Reviewing your Strategic Plan that you have developed
anticipate any gaps in alignment of strategy for the organization.
MGT660 Strategic Management
Week 5 Discussion
DQ1 How do management information systems (MISs) impact
strategy implementation efforts?
DQ2 What global and international considerations should be
made when conducting business?
MGT660 Strategic Management
Week 6 Discussion
DQ1 Why is it important to project the first year on a
monthly basis and the subsequent yearly budgets, on a quarterly basis?
DQ2 How do you plan to use financial statements in your
projected financial statement analysis? Provide rationale for your approach.
MGT660 Strategic Management
Week 7 Discussion
DQ1 How do critical milestones contribute to successful
implementation of strategic initiatives of an organization?
DQ2 Describe why social responsibility and policy are key
issues in strategic planning and how you will integrate them in your proposed
business?
MGT660 Strategic Management
Week 8 Discussion
DQ1 Reflect on your experience in this course. What do you
find to be the most important elements to improve an organization’s competitive
advantage?
DQ2 GCU’s Statement on the Integration of Faith and Work
states that “Our work within the world matters to God and our neighbors, and
that we honor God by serving others in ways that promote human
flourishing.” Select a company that
demonstrates ethical behavior, social responsibility, and environmental
sustainment. How does the selected organization promote human flourishing? What do you think the role of innovation and
leadership in strategic management and an organization’s ability to achieve and
sustain competitive advantage plays? Provide examples and rationale.
MGT660 Strategic Management
Strategic
Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on
solid analysis and evaluation, in order to capitalize on achieving optimal
results when applying limited resources of the firm, are at the core of this
strategic initiative plan.Strategic initiatives act as the vehicle to
accomplish strategic goals.Strategic initiatives translate vision into
reality.The strategic management process enables organizations to achieve
objectives through three stages: strategy formulation, strategy implementation,
and strategy evaluation.
For this assignment, create a market entry plan
(entrepreneurial), a market expansion plan for an existing organization, or a
mergers and acquisitions plan that seeks to increase your organization’s
competitive advantage.Your strategic plan should aim to innovate.Throughout the
development of your strategic plan consider your organization’s responsibility
in the greater social good from a Christian perspective and how your plan
address ethics, cooperate social responsibly and sustainability.Globalization
brings both benefits and challenges in the business sphere.Be sure to consider
how globalization impacts your strategic plan and address any international
considerations if needed. Your strategic plan will be completed throughout the
course in Topic 1, Topic 3, Topic4, Topic 5, Topic 6, Topic 7, and Topic 8.Be
sure to address instructor feedback when possible.
Week 1
Assignment
Imagine you need to present your initial pitch for your
Strategic Initiative Plan.Create a 5-8 slide PowerPoint presentation with
speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify
the type (market entry, market expansion, merger, and acquisition) of Strategic
Plan that you will be creating.
2. Provide
the vision, mission, and values of the organization.
3. How do
organization values drive the culture?
4. What is
the culture you intend to build, or exists, today?
5. What is
your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and documentation of sources
should be presented using APA formatting guidelines, which can be found in the
APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
Week 2
Assignment
Strategic Management Case Analysis
This is a CLC assignment.
This assignment provides an opportunity to practice applying
strategic management concepts.Refer to “Part 6: Strategic Management Case
Analysis” in your textbook.Each team is responsible for selecting a case from
the following list:
1. Krispy
Kreme
2. Marriott
3. Wynn
Resorts International
4. Jet Blue
5. GoPro
6. Artic Cat
7. Ford
Motor
8. Apple
9. Taser
International
Note: The instructor will assign each student to a
team.Exchange team member information in order to work together throughout the
course on this assignment.
Reminder: Please continue working on these assignments
during topics that do not have deliverables.
Action Plan and Calendar of Events (Topic 2)
Select a case from “Part 6: Strategic Management Case
Analysis.” First, identify the key issue(s) in the case and then identify a
particular aspect of the strategic management process that your analysis will
focus on which can include the following:
• Identify
and evaluate the organization's existing vision, mission, objectives, and
strategies.
• To
propose and defend specific recommendations for the company.
• To
develop an industry analysis by describing the competitors, products, selling
techniques, and market conditions in a given industry (from textbook).
Next, create an action plan that details how you will
conduct the case analysis including assigning roles and tasks to specific
project members.The action plan should include a calendar of events with
specific team members assigned to tasks.An Executive Summary is a required
deliverable in your calendar of events.Please note the Executive Summary is not
due until Topic 7; however, your action plan will help inform the Executive
Summary.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and documentation of sources
should be presented using APA formatting guidelines, which can be found in the
APA Style Guide, located in the Student Success Center.
Week 3
Assignment
External and Internal
Assessment
An environmental scan seeks to ensure your original pitch is
viable (Part 1: Overview).External and internal assessment tools are utilized
your to ensure strategic initiative is viable. You may find after completing
your environmental scan your strategic initiative idea will change.The
environmental scan helps you develop Key Performance Indicators (KPIs), which
will help focus the application of limited resources to produce above-average
returns. During your scan, address the following:
Internal: Identify your strategic initiative using various
internal assessment tools to evaluate your organization’s strengths and
weaknesses in functional areas of business which include
• Management
• Marketing
• Finance
• Accounting
• Productions/operations
• Research
and development
• Management
information systems
External: Identify your strategic initiative using various
external assessment tools to evaluate outside trends and events outside the
control of the organization, and the industry.
Create a 5-10slide PowerPoint presentation that shows the
results of your environmental scan.Include the following:
• Identify
what you found in your environmental scan.
o What did
you learn about the industry?
o What did
you learn about your organization?
• Include
the external and internal assessment tools you used at the end of your
presentation as an appendix.
o How did
you apply the results of your internal and external assessment tools in your
decision making process.
• Describe
what you learned during the process including key issues that will be reviewed
going forward.
o How does
this challenge or support your original vision/concept?
o What is
emerging from your learning?
• Outline
the preliminary strategic initiative plan.
o How have
you considered the selected organizations culture within the context of
implementing your strategic initiative plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and documentation of sources
should be presented using APA formatting guidelines, which can be found in the
APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to
submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
Week 4
Assignment
Organizational Chart and Operations Chart
Organizational structure is a factor in implementing your
plan.Using a graphic organizer, create an organization chart.Be sure the
graphic organizer describes the relationships between people.
Completing the “Operations Chart,” begins to provide a plan
of how strategic initiative is executed.Be sure the “Operations Chart” is in
the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
Week 4
Assignment
Part 2: Summary and Outline
Part 2 is designed to draft your executive summary with
exhibits.Refer to Steps 1-12 outlined in your textbook.Develop the best way to
addresses the selected aspect of the strategic management process that the team
chose to focus on in Part I.Identify and apply the tools needed to complete
your analysis.Find outside resources and information to help authenticate your
analysist.These tools will be featured as exhibits in your Executive Summary that
is due in Topic 7.
Provide a 300-500 word summary and outline of your findings
including three to five sources.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
Week 5 Assignment
Marketing
Consider if your strategic plan is a market entry plan
(entrepreneurial), a market expansion plan for an existing organization, or a
mergers and acquisitions plan.Deciding who the target market is and determining
their demographics, behaviors, motivation, needs, and goals is essential
because the target market drives the marketing plan.This is typically done
through studying research and data related to how potential customers are
willing to invest their time and energy. Additionally, by deciding who
potential customers are, deciphering their needs, and likes and dislikes,
learning about their lifestyle, and observing how the target market behaves,
creating a brand that appeals to these customers is possible.
Createa 15-20slide PowerPoint with speaker notes that
explains your marketing strategy.Refer to the Marketing section of “Operations
Chart” that was due in Topic 4.Based on your research and experience, your
ideas may have changed and can be modified at any time during this plan.
Address the following:
1. What is
your target market?
2. What is
the size of your target market?
3. What
resources do you believe would be required to implement your plan?
4. How will
you reach your plan?
5. How does
your marketing strategyseek to achieve your vision? How will you measure if the
marketing strategy is achieving your vision?What are the indicators to identify
this?
6. What type
of leadership and innovative qualities do you plan to implement in order to
execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and documentation of sources
should be presented using APA formatting guidelines, which can be found in the
APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior
to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
Week 6
Assignment
Financials
A projected financial statement analysis seeks to forecast
the impact of various implementation decisions.The pro forma financial
statement can be part of the risk analysis of strategic plan.The goal of this
assignment is to ensure your strategic plan is viable financially.In other
words, does it create value for the firm?
Consider the cost structure and revenue streams for your
strategic initiative plan. Research and data collected so far and will likely
change once your product or service is commercialized. Each statement should
address financial components of features, expenses, and sales of your product
or service. It is typical for net income to be negative at this point. Do not
assume that you have sales at this point unless you have sold your product or
service.
Research the following if your plan is entrepreneurial:
1. Balance
sheet
2. Income
statement
3. Statement
of cash flow
4. Fixed and
variable expenses
5. Startup
expenses
6. Breakeven
analysis
Research the following if your plan is a market expansion
plan for an existing organization, or a mergers and acquisitions plan:
1. Balance
sheet
2. Income
statement
3. Statement
of cash flow
4. Fixed and
variable expenses
5. A
projected budget
6. Breakeven
analysis
Complete the “Projected Financial Statement Analysis (Pro
Forma 3-Year Financial Plan)”including the “Questions” tab, “12 Month P&
L" tab, “Year 1” tab, "Year 2 P&L” tab, and “Year 3 P&L”
tab.The first year is monthly and the second and third year are presented
quarterly.Please note the questions in the “Questions” tab may be answered at
different points in completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
Week 7
Assignment
Critical Milestones
Gantt Chart
Refer to Gantt chart resources in the topic readings.Create
a Gantt chart that displays 36 months, using the Office Timeline tool or any
other tool to produce a Gantt chart.Be sure to include rational 1-36 months
Create a Gantt chart that outlines multiple critical
milestones.
Summary
In a 250-300word summary, address the following:
• Include
rationale for your Gantt chart.
• Identify
one critical risk you could encounter that could prevent you from meeting each
of your goal/objectives.
• Develop a
contingency plan for the identified risk.Explain how this could maximize
management efficiency and the allocation of resources.What leadership qualities
are essential when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
Week 7
Assignment
Executive Summary with Exhibits
Write a 500-750-word Executive Summary with Exhibits.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
Week 8
Assignment
Executive Summary and
Consolidated Presentation
Executive Summary
Write a 500-750word executive summary that seeks to spark
interest in potential investors/stakeholders.The goal of the executive summary
is to create an opportunity for investors/stakeholdersto consider the full
details of your Strategic Plan and then decide to provide support.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and documentation of sources
should be presented using APA formatting guidelines, which can be found in the
APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to Turnitin.
Please refer to the directions in the Student Success Center.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30
slideswith speaker notes that is directed towards interested
investors/stakeholders (3.4).Address Parts 1-7 and include improvements from
better understanding of the concepts, strategies, and instructor feedback.
Address the following:
• The
presentation seeks to explain how your competitive advantage is achieved
through your strategic initiative plan.(1.1)
• Describe
why your organization’s mission and vision seek to promote the greater social
good from a Christian perspective.How does your organization or perhaps even
your plan accommodate an organization’s responsibilities to the greater social
good, from a Christian perspective?(4.1)
• Include
how your plan address ethics, cooperate social responsibility, and
sustainability.
• Describe
how your plan utilizes your leadership skills to encourage innovation within
your organization. (1.4)
• Include
an explanation of the global and international considerations in your strategic
plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and documentation of sources
should be presented using APA formatting guidelines, which can be found in the
APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to
submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
