Marketing and Corporate Strategies Hospital Management

CTUO Marketing and Corporate Strategies Hospital Management Paper

A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community .

The 3 projects that he is currently researching include the following:

The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35–60 in the community suffering with some form of sexual dysfunction.

A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.

• A managed care organization (MCO) is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat their enrollees.
• He has asked you to assist by developing a report analyzing how each of these 3 projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public.
• Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each. Your report should be 4-5 pages in length, not including title page and reference page.