Introducing a New Product to the Market Essay

Colorado State University Introducing a New Product to the Market Essay

I need some help writing an essay on marketing which is writing about the process of introducing a new product to the market.

The essay will be answering questions:

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

• The overall strategy; why are segmenting, targeting and positioning useful methodologies.
• Segmentation and targeting choices
• Characteristics of the target market
• Why that target market is attractive
• The positioning strategy

Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.

The required text is: https://students.flatworldknowledge.com/students/dashboard

Additional source:

• Batesole, B. (2015, December 12). Marketing for small business: Identifying a segmenting your target market [Video file]. Retrieved from https://www.lynda.com/Business-Skills-tutorials/Identifying-segmenting-your-target-market/385432/453247-4.html

The paper has to be between 2-3 page