Strategic Plan
Strategic Plan Assignment
The ability to think strategically
and make choices based on solid analysis and evaluation, in order to capitalize
on achieving optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan.Strategic initiatives act as the
vehicle to accomplish strategic goals.Strategic initiatives translate vision
into reality.The strategic management process enables organizations to achieve
objectives through three stages: strategy formulation, strategy implementation,
and strategy evaluation.
For this assignment, create a
market entry plan (entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan that seeks to increase your
organization’s competitive advantage.Your strategic plan should aim to
innovate.Throughout the development of your strategic plan consider your
organization’s responsibility in the greater social good from a Christian
perspective and how your plan address ethics, cooperate social responsibly and
sustainability.Globalization brings both benefits and challenges in the
business sphere.Be sure to consider how globalization impacts your strategic
plan and address any international considerations if needed. Your strategic
plan will be completed throughout the course in Topic 1, Topic 3, Topic4, Topic
5, Topic 6, Topic 7, and Topic 8.Be sure to address instructor feedback when
possible.
Part 1: Overview (Topic 1)
Imagine you need to present your
initial pitch for your Strategic Initiative Plan.Create a 5-8 slide PowerPoint
presentation with speaker notes that seeks to get permission from key
stakeholders.
In your presentation, address the
following:
1. Identify the type (market entry, market
expansion, merger, and acquisition) of Strategic Plan that you will be
creating.
2. Provide the vision, mission, and values of
the organization.
3. How do organization values drive the
culture?
4. What is the culture you intend to build,
or exists, today?
5. What is your competitive advantage?
Provide three to five sources in
your presentation.
While APA format is not required
for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success
Center.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
Part 2: External and Internal
Assessment (Topic 3)
An environmental scan seeks to
ensure your original pitch is viable (Part 1: Overview).External and internal
assessment tools are utilized your to ensure strategic initiative is viable.
You may find after completing your environmental scan your strategic initiative
idea will change.The environmental scan helps you develop Key Performance
Indicators (KPIs), which will help focus the application of limited resources
to produce above-average returns. During your scan, address the following:
Internal: Identify your strategic
initiative using various internal assessment tools to evaluate your
organization’s strengths and weaknesses in functional areas of business which
include
· Management
· Marketing
· Finance
· Accounting
· Productions/operations
· Research and development
· Management information systems
External: Identify your strategic
initiative using various external assessment tools to evaluate outside trends and
events outside the control of the organization, and the industry.
Create a 5-10slide PowerPoint
presentation that shows the results of your environmental scan.Include the
following:
· Identify what you found in your
environmental scan.
o
What did you learn about the industry?
o
What did you learn about your organization?
· Include the external and internal
assessment tools you used at the end of your presentation as an appendix.
o
How did you apply the results of your internal and external assessment
tools in your decision making process.
· Describe what you learned during the
process including key issues that will be reviewed going forward.
o
How does this challenge or support your original vision/concept?
o
What is emerging from your learning?
· Outline the preliminary strategic
initiative plan.
o
How have you considered the selected organizations culture within the
context of implementing your strategic initiative plan?
Provide three to five sources in
your presentation.
While APA format is not required
for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success
Center.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
You are required to submit this assignment to
Turnitin. Please refer to the directions in the Student Success Center.
Part 3: Organizational Chart and
Operations Chart (Topic 4)
Organizational structure is a
factor in implementing your plan.Using a graphic organizer, create an
organization chart.Be sure the graphic organizer describes the relationships
between people.
Completing the “Operations Chart,”
begins to provide a plan of how strategic initiative is executed.Be sure the
“Operations Chart” is in the context of the Organization Chart.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is
a market entry plan (entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan.Deciding who the target market
is and determining their demographics, behaviors, motivation, needs, and goals
is essential because the target market drives the marketing plan.This is
typically done through studying research and data related to how potential
customers are willing to invest their time and energy. Additionally, by
deciding who potential customers are, deciphering their needs, and likes and
dislikes, learning about their lifestyle, and observing how the target market
behaves, creating a brand that appeals to these customers is possible.
Createa 15-20slide PowerPoint with
speaker notes that explains your marketing strategy.Refer to the Marketing
section of “Operations Chart” that was due in Topic 4.Based on your research
and experience, your ideas may have changed and can be modified at any time
during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be
required to implement your plan?
4. How will you reach your plan?
5. How does your marketing strategyseek to
achieve your vision? How will you measure if the marketing strategy is
achieving your vision?What are the indicators to identify this?
6. What type of leadership and innovative
qualities do you plan to implement in order to execute your marketing strategy?
Provide three to five sources in
your presentation.
While APA format is not required
for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success
Center.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
Part 5:Financials (Topic 6)
A projected financial statement
analysis seeks to forecast the impact of various implementation decisions.The
pro forma financial statement can be part of the risk analysis of strategic
plan.The goal of this assignment is to ensure your strategic plan is viable
financially.In other words, does it create value for the firm?
Consider the cost structure and
revenue streams for your strategic initiative plan. Research and data collected
so far and will likely change once your product or service is commercialized.
Each statement should address financial components of features, expenses, and
sales of your product or service. It is typical for net income to be negative
at this point. Do not assume that you have sales at this point unless you have
sold your product or service.
Research the following if your
plan is entrepreneurial:
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
Startup expenses
Breakeven analysis
Research the following if your
plan is a market expansion plan for an existing organization, or a mergers and
acquisitions plan:
Balance sheet
Income statement
Statement of cash flow
Fixed and variable expenses
A projected budget
Breakeven analysis
Complete the “Projected Financial
Statement Analysis (Pro Forma 3-Year Financial Plan)”including the “Questions”
tab, “12 Month P& L" tab, “Year 1” tab, "Year 2 P&L” tab, and
“Year 3 P&L” tab.The first year is monthly and the second and third year
are presented quarterly.Please note the questions in the “Questions” tab may be
answered at different points in completing the Profit and Loss information.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
Part 6: Critical Milestones (Topic
7)
Gantt Chart
Refer to Gantt chart resources in
the topic readings.Create a Gantt chart that displays 36 months, using the
Office Timeline tool or any other tool to produce a Gantt chart.Be sure to
include rational 1-36 months
Create a Gantt chart that outlines
multiple critical milestones.
Summary
In a 250-300word summary, address
the following:
· Include rationale for your Gantt chart.
· Identify one critical risk you could
encounter that could prevent you from meeting each of your goal/objectives.
· Develop a contingency plan for the
identified risk.Explain how this could maximize management efficiency and the
allocation of resources.What leadership qualities are essential when dealing
with the identified critical risk?
Provide three to five sources in
your presentation.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
Part 7: Executive Summary and
Consolidated Presentation (Topic 8)
Executive Summary
Write a 500-750word executive
summary that seeks to spark interest in potential investors/stakeholders.The
goal of the executive summary is to create an opportunity for
investors/stakeholdersto consider the full details of your Strategic Plan and
then decide to provide support.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
While APA format is not required
for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success
Center.
You are required to submit this
assignment to Turnitin. Please refer to the directions in the Student Success
Center.
Consolidated Presentation
Create a consolidated Strategic
Plan PowerPoint in 25-30 slideswith speaker notes that is directed towards
interested investors/stakeholders (3.4).Address Parts 1-7 and include
improvements from better understanding of the concepts, strategies, and
instructor feedback.
Address the following:
· The presentation seeks to explain how
your competitive advantage is achieved through your strategic initiative
plan.(1.1)
· Describe why your organization’s mission
and vision seek to promote the greater social good from a Christian
perspective.How does your organization or perhaps even your plan accommodate an
organization’s responsibilities to the greater social good, from a Christian
perspective?(4.1)
· Include how your plan address ethics,
cooperate social responsibility, and sustainability.
· Describe how your plan utilizes your
leadership skills to encourage innovation within your organization. (1.4)
· Include an explanation of the global and
international considerations in your strategic plan.
Provide three to five sources in
your presentation.
While APA format is not required
for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting guidelines,
which can be found in the APA Style Guide, located in the Student Success
Center.
This assignment uses a rubric.
Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
You are required to submit this assignment to
Turnitin. Please refer to the directions in the Student Success Center.
