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HOSP594 Restaurant and Hotel Management

Week 4 Homework

Chapter 9

Case Problem 1: You have been promoted to director of training of the Cruise Lines International Association. Reviewing the listed travel motivations in question 16, which would you select for a group of travel marketing sales seminars that will be sponsored by CLIA? (Attending would be travel agents and tour company reps.) (Goeldner 209)

Case Problem 2: Referring to the preceding problem, after selecting the motivations, what kinds of instructional materials and teaching methods would you employ? Why? (Goeldner 209)

Chapter 10

Case Problem 1: An attractive lakeside community of 5,000 persons is presently a popular tourist center, primarily because of its appeal to sports enthusiasts and its proximity to a magnificent state park. However, tourist expenditures are low, principally because of the lack of entertainment in the community. The movie theater closed three years ago, and there is virtually no entertainment except that to be found in a couple of beer taverns. The town and surrounding countryside are rich in history, but the only museum is a small one in the front part of a bar. How could a museum and other entertainment be provided? (Goeldner 236-237)

Case Problem 2: As the director of an area tourism organization, you have been approached by a fine arts group to consider the feasibility of promoting a Shakespearean festival in your community similar to the long-established festival at Stratford, Ontario, Canada. What factors would you consider in evaluating this request, and how would you work with your state and national tourism organizations to determine how this cultural event could be publicized? (Goeldner 237)

Chapter 11

Review Question 3: Would a child’s learning experience during a trip to another part of his or her country be comparable to school learning for that period of time? In what ways might parents maximize the educational benefits of such a trip? (Goeldner 258)

Review Question 4: With the ever-growing aging population in developing countries, how will changing demographics worldwide impact the travel industry? (Goeldner 258)

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