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HOSP590 Event Planning & Management

Week 4 Assignment

Midterm Exam

Question 1. Question : (TCO A, B, C, D) Your client, a bride with an unlimited budget, asks you to focus her thoughts and ideas because she is overwhelmed with all the planning that must be done.

Part I: Using SMART goals, a Needs Assessment and a timeline, how can you assist her in supporting her request and creating the initial starting point for your wedding planning?

Part II: What communication can you do while meeting with the client at the first meeting to avoid communication challenges or misunderstandings later?

Question 2. Question : (TCO D, E, F) A risk plan needs to be developed for a Folk Life Festival that is held every summer in Seattle, Washington. The crowd is estimated to be at 5,000, with 100 vendors. Explain and justify possible risk events and contingency plans for the following areas. Each response should include possible scenarios and ways to handle the risk. Each response should be at least three sentences.

a.) Media Plan

b.) Security

c.) Capacity and Setup

d.) Food & Beverage

Question 3. Question : (TCO G) What components should be included in infrastructure planning for a beach wedding with 200 guests? The site has a parking lot but is remote, with no facilities. A caterer will provide food and beverage but it is up to you the planner to arrange for all other elements. List 10 infrastructure elements necessary to create an event where there is a ceremony followed by a reception with music that lasts into the night. Each element needs to be defined and explained. For example, an element may be that two tents need to be ordered, delivered, and arranged to be removed the morning after the event. One tent is for the reception, and the second tent is for the bridal party to have a covered space and for the event staff to prepare the food.

Question 4. Question : (TCO A, C, D) Developing the theme throughout the entire event is important, from the invitation to a follow up thank-you gift or guest survey. Consider how you would develop a theme for a week-long conference for call center managers. The goal of the meeting is to provide training and networking, and to recognize the achievement of top performers who work around the United States for a large, well-known hotel chain. The location will be in Maui and the theme is up to you, but needs to be based on a well-known movie. Pick any movie and integrate the theme throughout specific events at the conference while keeping the goals of education, networking, and celebrating accomplishment. Please provide examples of what you can do to maximize your theme for six sub-events. A sub-event could be a meet and greet, a day of training, a dinner, or any other appropriate use of time that would accomplish the client goals.

Question 5. Question : (TCO B) Transportation needs vary significantly based on a host of factors. How does a planner match the ground transportation needs of an event?

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