MKT500 Marketing Management
Week 9 Discussion
Omni-channel Integration - Watch the video, Omni-channel Integration, and answer the following questions:
Develop a digital and social marketing communications plan using traditional communications channels for your hypothetical business.
Is social media right for your hypothetical business? Did you mark yes to the majority of the questions in the checklist? If so, what social media channels would you use and why? If not, why is social media not right for your business? What social media channels would you use and why?
How would you modify the messaging specific to digital/social media and personal selling? Provide an example to illustrate this point.
Respond to Peer(s)
Read and respond to at least one of your classmates’ posts.