Question

Offered Price $200.00

Strayer MKT500 Full Course Latest 2019 October

Question # 00606914
Subject: Education
Due on: 12/02/2019
Posted On: 12/02/2019 12:48 PM Tutorials: 0
Rating:
4.1/5
nyanya
Posted By:
Questions:
22557
Tutorials:
21773
Feedback Score:

Report this Question as Inappropriate
Question

MKT500 Marketing Management

Week 1 Discussion

Integrating All Four Ps - Watch the video, Integrating All Four Ps , and answer the following questions:

Question one

Describe a company that you believe represents the 4Ps well.  Using ALL of the Ps, provide specific examples of why you believe this company is successful.

Question two

Describe a company that you believe does not do well putting the 4Ps into practice.   Using the 4Ps, provide one (1) example of why you believe they struggle with it.

Question three

What recommendations would you give the company who is struggling with their 4Ps?

Search the Internet for an article that supports your position and post the link in your discussion, using APA formatting, for everyone to read.

Response to peer

Read and respond to at least one (1) of your classmate’s posts

 

MKT500 Marketing Management

Week 2 Discussion

Creating the Marketing Plan - Watch the video, Creating the Marketing Plan, and answer the following questions:

Question One

What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

Question Two

Thursday Challenge - New discussion question two:

Let’s get a head start with the external environmental analysis of a marketing plan.

Provide one external opportunity or threat (one piece of factual data) that would be relevant to a new business.  Is that an opportunity or a threat? Explain why this data is important.  Provide the source of your data using APA formatting.

(Old question - What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.)

Question Three

Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement and post the link in your discussion, using APA formatting, for everyone to read.

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Week 3 Discussion

Unhappy Customers - Watch the video, Unhappy Customers, and answer the following questions:

Question One

What is the most important element of this case study? Why? Did United Airlines do anything wrong?

Question Two

Was the customer’s reaction justified? Provide a rationale for your answer.

Question Three

If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer and post the link in your discussion, using APA formatting, for everyone to read.

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Week 4 Discussion

Pinkberry - Watch the video, Pinkberry, and answer the following questions:

Question One

How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer.

Question Two

Determine the most viable target market for Pinkberry using the bases of segmentation to describe the customer profile. Provide a rationale for your answer.

Question Three

Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

Respond to Peer(s)

 Read and respond to at least one of your classmates’ posts.

Marketers – Here is your Thursday Challenge:

In case you are tired of talking about frozen yogurt, let's talk about pizza. We will cover all of your favorite tasty treats in this week's discussion!

Here is another interesting concept from Pizza Hut. Pizza Hut has created a compostable, circular pizza box. Inside that pizza box is a garden specialty pizza with plant-based meat (Incogmeato!). Pizza Hut conducted a one-day test market of this new concept in Arizona.

Based on this new pizza concept, here are some new discussion questions to encourage you to answer today:

1.  Who is the target market for this new pizza? Remember to use as many bases of segmentation as necessary to effectively define the target. Provide a rationale for your answer.

2. Is this a relevant concept to support the Pizza Hut brand? Why or why not.

3. Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

4.  Remember to reply to a colleague

 

MKT500 Marketing Management

Week 5 Discussion

What Is a Brand? - Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:

Question One

Tell us your favorite brand. Give a full description of this brand and why it is your favorite.

Question Two

Describe your favorite brand’s promise. What elements of the brand convey this message to you?

Question Three

Name and describe three brand touchpoints. Explain why these are important.  Provide a rationale for your answer and post the link in your discussion, using APA formatting, for everyone to read

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Week 6 Discussion

Are You Sitting on a Million Dollar Idea? - Watch the video Are You Sitting on a Million Dollar Idea?  and answer the following questions:

Question one

What product would love to see revamped to meet your needs.  Or is there a new product that has not yet been created to meet your needs.  Do not create a charity/non-profit as this will cause challenges in later discussion.

Question two

Using the bases of segmentation, define the target market for your new creation

Question three

What are the barriers to entry for this revamped or new product

Response to peer

Read and respond to at least one (1) of your classmate’s posts.  This can be a video or a written discussion post.

 

MKT500 Marketing Management

Week 7 Discussion

Pricing Products - Watch the video Linking Marketing and Pricing Strategy and answer the following questions:

Question One

After watching the pricing video, refer back to the Are You Sitting on a Million Dollar Idea? video from Week 6. Choose the most beneficial pricing strategies and suggest two ways in which this selection could potentially affect consumer adoption of the new product.

Question Two

Provide a rationale for your answer and post the link in your discussion, using APA formatting, for everyone to read.

Question Three

Imagine that you are a manager at a brick-and-mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Discuss at least two ideas and how these will increase profitability

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Week 8 Discussion

Traditional Communications Channels - Watch the video, Traditional Communications Channels, and answer the following questions:

Question One

Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.

Question Two

Tell us about your company or product/service. What is your positioning statement? How do you distinguish your product or company from your competitors? How will you communicate the message of your positioning statement to your targeted consumer? Describe your ad and promotion.

Question Three

How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Week 9 Discussion

Omni-channel Integration - Watch the video, Omni-channel Integration, and answer the following questions:

Question One

Develop a digital and social marketing communications plan using traditional communications channels for your hypothetical business.

Question Two

Is social media right for your hypothetical business? Did you mark yes to the majority of the questions in the checklist? If so, what social media channels would you use and why? If not, why is social media not right for your business? What social media channels would you use and why?

Question Three

How would you modify the messaging specific to digital/social media and personal selling? Provide an example to illustrate this point.

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Week 10 Discussion

Cause Marketing - Watch the videos, What Is Cause Marketing? and Why Cause Marketing Is Important, and answer the following questions:

Question One

Let’s create a cause marketing campaign for a million dollar idea. What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?

Question Two

Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.

Question Three

How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Week 11 Discussion

Reflection - Please respond to the following:

Question One

Reflecting on the past ten weeks, specify what you believe are the two most important concepts you have learned in this course. Predict two ways you will be able to apply these concepts to your current job and career in the future.

Question Two

Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

Question Three

Search the Internet for an article that supports your position and post the link in your discussion, using APA formatting, for everyone to read.

Respond to Peer(s)

Read and respond to at least one of your classmates’ posts.

 

MKT500 Marketing Management

Assignment 1 Part A Your Marketing Plan

Part A: Your Marketing Plan

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan:

Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.

Develop your company’s mission statement.

Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.

Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.

 The specific course learning outcomes associated with this assignment are:

Analyze marketing environments and strategies used to strengthen product or service positioning.

a. Evaluate data and information on customer/consumer behavior.

b. Evaluate marketing research tools involved in the marketing process.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

Evaluate marketing strategies used to create/communicate customer value.

     a. Analyze the marketing framework through a situation analysis.

Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

 

 

 

MKT500 Marketing Management

Assignment 2 – Part B Your Marketing Plan

Instructions

Create the second part of your marketing plan:

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.

Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.

Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.

Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other similar websites do not qualify as academic resources.

 Your assignment must follow these formatting requirements:

Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 The specific course learning outcomes associated with this assignment are:

1.   Analyze marketing environments and strategies used to strengthen product or service positioning.

c.   Examine the marketing science of customer behavior and products in the marketing exchange process.

2.   Evaluate marketing strategies used to create/communicate customer value.

a.   Analyze the marketing framework through a situation analysis.

b.   Evaluate target customer segments and positioning products within these segments.

c.   Evaluate the basis for market segmentation and approaches to segmentation.

3.   Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for existing and new products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

 

MKT500 Marketing Management

ASSIGNMENT 3 – PART C YOUR MARKETING PLAN

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan:

Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.

Develop the company’s pricing and distribution strategy.

Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.

Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.

Develop your online and direct marketing plan most relevant for your product / service and audience.

Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.

Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other websites do not qualify as academic resources.

 Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 The specific course learning outcomes associated with this assignment are:

2.   Evaluate marketing strategies used to create/communicate customer value.

d.   Analyze integrated marketing communications and its relationship to advertising strategy.

3.   Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for new products or services.

e.   Develop pricing strategies and distribution channels for products or services.

f.    Develop a fully integrated marketing communications plan for products or services.

 

MKT500 Marketing Management

Assignment 4 – Part D: Your Marketing Plan Presentation

Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3. References are required. This presentation does not require any video or audio narration.

Instructions

Create a PowerPoint presentation in which you:

Present the major points of your marketing plan.

Clearly convey your ideas.

Create a professional presentation.

Use technology (title slide naming conventions) to convey ideas.

Use proper grammar.

The specific course learning outcomes associated with this assignment are:

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

This is the information to include on your PowerPoint title slide:

 

 

Loading...