MKT607 Marketing Management
Week 2 Assignment
Marketing
Article Review
The purpose
of this assignment is to critique a peer-reviewed article regarding consumer
behavior. During this assignment, assume the role of a peer reviewer who is
reviewing the article for a journal. Select an article from a peer-reviewed
journal within the scope of consumer behavior (e.g., global marketing,
services, pricing). Begin your research by using the GCU Library or an
electronic database search. The article must be published within the last 5
years. Write an article review of 750-1,000 words that addresses the following:
A general
overview of the article. Include an opening paragraph stating the full APA
formatted reference for the article you chose. Give a brief overview of the
following: thesis of the article, hypothesis, research design methods, conclusions,
and recommendations.
Relationship
to course. How does this article relate to the knowledge within this course?
How does it relate to the textbook?
A critical
analysis. Did the process make sense? Was enough information given to determine
if results were valid? Were the statistics clear and did they support the
results? Were the results generalizable to a wider population than the sample
subjects?
A value
assessment. Based on the conclusions, what value exists in the article for a
future manager in the real world?
Prepare
this assignment according to the guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This
assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectations for successful completion.
You are
required to submit this assignment to LopesWrite. Refer to the LopesWrite
Technical Support articles for assistance.
MKT607 Marketing Management
Week 2 Assignment
CLC –
Conscious Capitalism: Quarter 1 Decisions
This is a
Collaborative Learning Community (CLC) assignment.
Your
instructor will provide the information needed to enter the Conscious
Capitalism simulation and participate with your CLC group.
Note:
Nothing regarding the simulation is required to be submitted in LoudCloud
during this topic, but you should be working within the simulation as a group.
All work will be completed in the Conscious Capitalism simulation location.
You are not
required to submit this assignment to LopesWrite.
During the
first quarter of operations, you and your team will set up the company,
identify components within the marketing research process, assign
responsibilities to team members, and make strategic decisions necessary to
start business operations. Decisions are due and must be submitted no later
than the date and time posted in the Conscious Capitalism simulation.
MKT607 Marketing Management
Week 3 Assignment
CLC -
Conscious Capitalism: Quarter 2 Decisions
This is a
Collaborative Learning Community (CLC) assignment.
Continue
working in your CLC group and simulation.
Note:
Nothing regarding the simulation is required to be submitted in LoudCloud
during this topic, but you should be working within the simulation as a group.
All work will be completed in the Conscious Capitalism simulation location.
You are not
required to submit this assignment to LopesWrite.
During
Quarter 2, you and your team will be testing market brands, prices, ad copy,
media campaigns, sales staffing, and compensation package. In addition, your
team will study the market's response and investigate competitive tactics and
the firm's own operational and financial performance. During this quarter, you
and your team will need to make adjustments in strategy as needed. Decisions
are due and must be submitted no later than the date and time posted in the
Conscious Capitalism simulation.
MKT607 Marketing Management
Week 4 Assignment
CLC -
Conscious Capitalism: Quarter 3 Decisions
This is a
Collaborative Learning Community (CLC) assignment.
Note:
Nothing regarding the simulation is required to be submitted in LoudCloud
during this topic, but you should be working within the simulation as a group.
All work will be completed in the Conscious Capitalism simulation location.
You are not
required to submit this assignment to LopesWrite.
During
Quarter 3, you and your team will test market brands, prices, ad copy, media
campaigns, sales staffing, and compensation package. You will study the
market's response, competitive tactics, and the firm's own operational and
financial performance and make adjustments in strategy as needed. Decisions are due and must be submitted no
later than the date and time posted in the Conscious Capitalism simulation.
MKT607 Marketing Management
Week 5 Assignment
CLC -
Conscious Capitalism: Marketing Plan and Quarter 4 Decisions
This is a
Collaborative Learning Community (CLC) assignment.
During
Quarter 4, you and your team will present a marketing plan that will qualify
you for funding from venture capitalists. Follow the instructions in the
Conscious Capitalism simulation and the guidance of your instructors when
preparing and presenting the plan. In addition, you are to complete the Quarter
4 decisions in the Conscious Capitalism simulation and submit the decisions by
the deadline shown in the simulation.
Submit the
marketing plan in LoudCloud.
The
marketing plan must be written to the parent company board of directors in the
simulation. The marketing plan is to be written in formal business language as
an executive summary and will include the following:
A financial
and market performance report to date.
Strengths,
weakness, opportunities, and threats (SWOT) of customers, competition, company
strengths and weaknesses, and major threats and opportunities for the upcoming
year.
Prepare
this assignment according to the guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This
assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectations for successful completion.
You are
required to submit this assignment to LopesWrite. Refer to the LopesWrite
Technical Support articles for assistance.
MKT607 Marketing Management
Week 6 Assignment
CLC -
Conscious Capitalism: Quarter 5 Decisions
This is a
Collaborative Learning Community (CLC) assignment.
During
Quarter 5, you and your team are to undertake an international rollout campaign
based upon the business plan. Within the quarter, adjust your strategy to
market opinion, competitive tactics, and operational and financial performance.
Also consider any unexpected economic developments that might occur. Decisions are due and must be submitted no
later than the date and time posted in the Conscious Capitalism simulation.
Note:
Nothing regarding the simulation is required to be submitted in LoudCloud
during this topic, but you should be working within the simulation as a group.
All work will be completed in the Conscious Capitalism simulation location.
You are not
required to submit this assignment to LopesWrite.
MKT607 Marketing Management
Week 6 Assignment
Benchmark -
Digital Business Plan
This
benchmark assignment assesses the following programmatic competencies:
MBA Core
Benchmarked Competencies: 1.2 Leverage digital marketing strategies to promote
organizational growth and 2.4 Analyze markets and consumer data to inform
marketing strategy.
MBAMSN
Benchmarked Competencies: 7.2 Leverage digital marketing strategies to promote
organizational growth and 8.4 Analyze markets and consumer data to inform
marketing strategy.
This part
of the Conscious Capitalism simulation assignment is individual. You will work
with your team members and determine an appropriate digital marketing plan to
include in your Benchmark - Digital Business Plan assignment.
In Topic 5,
your team developed a business plan to support your marketing division and
justify an additional capital investment from corporate headquarters to move
forward. Digital marketing is a critical part of marketing strategies today
because of the prevalence of social media and other web-based technologies,
online media outlets, and mobile Internet and applications.
Based on
the current position of your new division in the simulation and your goals for
coming quarters, analyze market consumer data, competitive data, and real-world
digital marketing options to develop a summarized digital marketing plan for
your division that benefits growth and considers competition. In 500-750 words,
address the following:
Digital
marketing strategies for your division: Discuss the decision to shift all or a
portion of your division's promotional budget in the simulation to digital
marketing. Discuss the digital marketing strategies that will be used to
promote organizational growth. Consider factors including B2B verses B2C
considerations in digital media, target market coverage, exposure, analytics,
and costs.
Digital
media impact: How would the addition of digital media options influence your
division's overall promotional plan? Consider the five elements of the
promotion mix.
Digital
media types and options: Include examples of specific social media platforms,
blogs, websites, applications, etc., and a justification for each based on your
division's goals. Use real-world data by researching the outlets/platforms,
reviewing media kits when available, and citing available sources on exposure,
targeting options, etc.
Monitor
digital media: How will you monitor effectiveness and adjust your strategy
based on your division's goals?
You are
required to include both academic and professional references (e.g., data on
analytics, platform use data) to justify your plan.
Submit your
individual report in LoudCloud, and then post your report to your CLC group
forum for your group to review. Review the reports of the rest of your team
and, as a group, discuss your individual plans to create the final digital
marketing section to be included in your group's Final Report due in Topic 8.
Prepare
this assignment according to the guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This
assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectations for successful completion.
You are
required to submit this assignment to LopesWrite. Refer to the LopesWrite
Technical Support articles for assistance.
MKT607 Marketing Management
Week 7 Assignment
CLC –
Conscious Capitalism: Quarter 6 Cumulative Balanced Scorecard
This is a
Collaborative Learning Community (CLC) assignment.
During
Quarter 6, you and your team will monitor, improve, and execute business ideas.
Within this quarter, you will study industry news, human resources, SWOT
analyses, and more. Decisions are due and must be submitted no later than the
date and time posted in the Conscious Capitalism simulation.
Although
the points for this assignment will come through the work completed in the
simulation, LoudCloud requires a document submission for grade population.
Please submit a blank word document with your name as the title for your
LoudCloud submission. The points for this assignment will be assessed through
the simulation.
You are not
required to submit this assignment to LopesWrite.
MKT607 Marketing Management
Week 7 Assignment
Peer Review
Complete
"MKT-607 Peer Review" form on the overall group experience. It is
important to provide feedback that assists the instructor in identifying the
roles and performances of all team members. This assignment is only to be
viewed by the instructor.
APA style
is not required, but solid academic writing is expected.
You are not
required to submit this assignment to LopesWrite.
Complete this peer evaluation for each member of your team,
including yourself. The average score from these evaluations will be used in
determining your final grade for the assignment.
Rate each team member on a scale of 1 to 100, with 100 being
the highest. Use the rubric on the second page to determine the score for each
team member. Include comments explaining why you gave your teammate this score.
Your peer evaluations will be kept strictly confidential.
Your grade for the evaluation will be posted in the gradebook as an assignment,
but individual ratings will not be shared.
Group member: List names
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Rating: 1 – 100
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Comments: Must be completed for each team member.
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1. Your name
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2.
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3.
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4.
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5
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6.
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After the total for each student has been added together, and
divided by the number of team members rating him/her; calculate the following:
___/100 x 2% =____ out of 2 points for this evaluation.
CATEGORY 100-93 pts
(A) Excellent 92-83 pts
(B) Good 82-73 pts (C) Improving 72-0 pts (D) Needs Improvement
Contributions Routinely
provides useful ideas when participating in the group discussion. Contributes a
lot of effort. Usually
provides useful ideas when participating in the group discussion. A good group
member who tries hard. Sometimes
provides useful ideas when participating in the group discussion. A
satisfactory group member who does what is required. Rarely provides useful ideas when participating in the group
discussion. May refuse to participate.
Quality of Work No
correction or revision necessary, work is complete and of high quality. Revisions and corrections may not be
necessary and work is adequate for what is needed. Some revision and/or correction is needed or work is not
always completed in the manner required. Work
provided constantly needs correction and revision and is often incomplete.
Time-management All
work is turned in on time or even earlier than necessary, the team member is
reliable for posting/submitting whole pieces that the group has put together
and responsibilities never need to be reassigned to compensate. Work is, for the most part, on time and, on
a few occasions, early. For the most part, the team member is reliable for
submitting completed team documents. Group member does not need to be
compensated for. Occasionally the
work is on time. Rarely is it early. On one or two occasions did the rest of
the group need to compensate for missing or late work. Occasionally the work is on time and is never early. Team
member cannot be relied on to turn in team documents and other members
sometimes must compensate for tardiness of work assigned.
Attitude Always
has a positive attitude about the project and works well with the other team
members. Any criticism given is constructive. Usually
has a positive attitude toward the work and group, but conflict is usually
minor. Any criticism is often constructive. Attitude
is hit or miss toward project and group, but member is for the most part
tolerable. Criticism given is, on occasion, constructive, if given at all. Rarely has a positive attitude;
participation, quality of work, and time management is severely affected by
such; and team member has difficulties and conflict with group.
MKT607 Marketing Management
Week 7 Assignment
CLC - Conscious Capitalism: Final Report to the Board
This is a Collaborative Learning Community (CLC) assignment.
Your team will create the final report to the board (1,000-1,250
words), which will be a written summary of performance. The report to the
executive board should include the following components:
Review your financial and market performance during the second
year. Highlight the key features of the business plan presented to the venture
capitalists: brand strategy, pricing strategy, advertising strategy, and sales
channel.
Assess your business strategy and performance during the second
year.
Explain actions taken in regard to the marketing plan.
Discuss departures from the marketing plan, justification, and
outcome.
Review significant events that affected the company or market.
Assess your current situation in the market, considering your
firm's strengths and weaknesses.
Summarize how you have prepared your firm to overcome obstacles
and compete in the future.
What were the lessons learned and recommendations?
Prepare this assignment according to the guidelines found in the
APA Style Guide, located in the Student Success Center. An abstract is not
required.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to LopesWrite. Refer to
the LopesWrite Technical Support articles for assistance.