MKT607 Marketing Management
Week 7 Assignment
CLC - Conscious Capitalism: Final Report to the Board
This is a Collaborative Learning Community (CLC) assignment.
Your team will create the final report to the board (1,000-1,250
words), which will be a written summary of performance. The report to the
executive board should include the following components:
Review your financial and market performance during the second
year. Highlight the key features of the business plan presented to the venture
capitalists: brand strategy, pricing strategy, advertising strategy, and sales
Assess your business strategy and performance during the second
Explain actions taken in regard to the marketing plan.
Discuss departures from the marketing plan, justification, and
Review significant events that affected the company or market.
Assess your current situation in the market, considering your
firm's strengths and weaknesses.
Summarize how you have prepared your firm to overcome obstacles
and compete in the future.
What were the lessons learned and recommendations?
Prepare this assignment according to the guidelines found in the
APA Style Guide, located in the Student Success Center. An abstract is not
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the expectations for
You are required to submit this assignment to LopesWrite. Refer to
the LopesWrite Technical Support articles for assistance.