MKT607 Marketing Management
Week 6 Assignment
Digital Business Plan
benchmark assignment assesses the following programmatic competencies:
Benchmarked Competencies: 1.2 Leverage digital marketing strategies to promote
organizational growth and 2.4 Analyze markets and consumer data to inform
Benchmarked Competencies: 7.2 Leverage digital marketing strategies to promote
organizational growth and 8.4 Analyze markets and consumer data to inform
of the Conscious Capitalism simulation assignment is individual. You will work
with your team members and determine an appropriate digital marketing plan to
include in your Benchmark - Digital Business Plan assignment.
In Topic 5,
your team developed a business plan to support your marketing division and
justify an additional capital investment from corporate headquarters to move
forward. Digital marketing is a critical part of marketing strategies today
because of the prevalence of social media and other web-based technologies,
online media outlets, and mobile Internet and applications.
the current position of your new division in the simulation and your goals for
coming quarters, analyze market consumer data, competitive data, and real-world
digital marketing options to develop a summarized digital marketing plan for
your division that benefits growth and considers competition. In 500-750 words,
address the following:
marketing strategies for your division: Discuss the decision to shift all or a
portion of your division's promotional budget in the simulation to digital
marketing. Discuss the digital marketing strategies that will be used to
promote organizational growth. Consider factors including B2B verses B2C
considerations in digital media, target market coverage, exposure, analytics,
media impact: How would the addition of digital media options influence your
division's overall promotional plan? Consider the five elements of the
media types and options: Include examples of specific social media platforms,
blogs, websites, applications, etc., and a justification for each based on your
division's goals. Use real-world data by researching the outlets/platforms,
reviewing media kits when available, and citing available sources on exposure,
targeting options, etc.
digital media: How will you monitor effectiveness and adjust your strategy
based on your division's goals?
required to include both academic and professional references (e.g., data on
analytics, platform use data) to justify your plan.
individual report in LoudCloud, and then post your report to your CLC group
forum for your group to review. Review the reports of the rest of your team
and, as a group, discuss your individual plans to create the final digital
marketing section to be included in your group's Final Report due in Topic 8.
this assignment according to the guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectations for successful completion.
required to submit this assignment to LopesWrite. Refer to the LopesWrite
Technical Support articles for assistance.