Read the Wall Street Journal article listed below. (also the assigned chapter for this week.)
The Allure of 'Bundling'
Tejada, C. (2003, October 7). The allure of 'bundling.’ Wall Street Journal.
Now respond to the following:
What factors in the economic environment, in addition to foreign imports, contributed to Timken's new strategy in 2002 and 2003?
How does this strategy relate to the discussion of bundling presented in Chapter 11 (ME)? What are additional factors presented in this case that should be considered?
How has this strategy served Timken in the years since 2003?