Devry BUSN319 Week 6 Discussion (dq1+dq2) Latest 2019 November

BUSN319 Marketing

Week 6 Discussion

DQ1 INTEGRATED MARKETING COMMUNICATIONS (IMC) AND SOCIAL MEDIA MARKETING

Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.

DQ2 IN-CLASS ACTIVITY

All students who were present in the Week 6 class (either in-person or online) and participated in the activity will receive 15 points here.  Nothing more is required of you.

For students not present at the Week 6 class, go to the WebEx tab and watch the recording of the class.  Sometime during the first 90 minutes of the class you will see the activity.  Alternatively you can review the Power Point for the class which you can find in Files and within the Power Point you will find slides on the In-Class Activity. 

Please post on how you would have participated in/responded to the activity had you been present.