CSU MKT5305 Unit 8 Assignment Latest 2021 June

MKT5305 Business to Business Marketing

Unit 8 Assignment  

Course Project

Instructions

For this assignment, you will use the same company you selected for the Unit IV Course Project, Unit V PowerPoint Presentation, and Unit VI Course Project.

In Unit IV, you compiled a brief strategic marketing plan for a new start-up business that operates in the business-to-business (B2B) sector. In Unit V, you compiled a PowerPoint presentation to present to potential investors in your start-up. You continued this scenario for the Unit VI Course Project by developing your strategic marketing plan. You will continue this scenario for the Unit VIII Course Project. Please review the scenario below.

You have received excellent news! The investors are interested in financing your plan for a new B2B start-up business. Congratulations!

The funding is contingent upon a few more details regarding your strategic marketing plan. You will need to be sure that all of the information you provide is consistent with the goals of your new start-up. Ensure that you have a strong Executive Summary, as this is often the only section of the plan that a busy executive will read. Respond to the information request below by using both theory and practical managerial thinking and supporting research.

Specifically, the investors want to know the information below. Use the headings below as your section titles and subtitles.

Executive Summary: In 4–6 paragraphs, summarize your strategic marketing plan. Be sure to include the sections below in your executive summary.

Situation Analysis

Product/Services

Benefits

Target Market

Value Proposition

Competitive Analysis

Brief Overview of Your SWOT Analysis

Relationship Building Strategies: Propose the approach you could use to building strong relationships with B2B customers and other key stakeholders.

Customer Satisfaction: Discuss how you plan to achieve high levels of customer satisfaction. Explain how you will measure customer satisfaction.

Measurement, Control, and Marketing Metrics: How will you monitor revenues and expenses? How will you assess your marketing effectiveness? Discuss what metrics you will use to measure key indicators, and justify why.

Your submission should be at least three pages in length. The required title and reference pages do not count toward meeting the minimum page requirement. Include three sources (one can be the textbook). Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

Resources

The following resource(s) may help you with this assignment.