CSU MKT5305 Unit 4 Assignment Latest 2021 June

MKT5305 Business to Business Marketing

Unit 4 Assignment  

Course Project

Instructions

It is now time to apply the concepts learned in this unit; you will develop a brief strategic marketing plan for a new start-up business that operates in the business-to-business (B2B) sector. Your primary customer should be other businesses. For your start-up, think about a for-profit business that you would hypothetically like to start someday.

Compile your strategic marketing plan following the guidelines below (feel free to use the headings below as your subheadings).

Company

What is the name of your company? (Be creative!)

What are the primary products or services your company will offer?

What is the value proposition?

Marketing Mix

Copy the table below to a Word document, and using complete sentences in a bulleted format, respond to each question or prompt for the marketing mix (7 Ps) component. Please note that some sections contain numerous questions and/or prompts.

Target Market

After the table, respond to the following prompt in paragraph form: Who is your primary target market? (Remember, this must be other businesses to align with the B2B requirement.)

Industry and Competitive Analysis

Respond to the following prompts in paragraph form.

What are the trends in this industry? Include citations to support your research.

Who are the main competitors, and how are they differentiated from your company? Think about the product or service offerings, pricing, and distribution strategies that might differ.

What is your company’s potential competitive advantage?

Your submission should be at least three pages in length. References should include three sources (one can be the textbook). Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

Resources

The following resource(s) may help you with this assignment.