CSU MKT5305 Unit 2 Assignment Latest 2021 June

MKT5305 Business to Business Marketing

Unit 2 Assignment  

Case Study

Instructions

Case studies are important learning tools in business classes, as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.

Evaluate the case items below, and then respond to the prompts that follow; use theory, practical managerial thinking, and supporting research to support your responses.

Review the case study resources below in order to complete your assignment.

Read the “B2B Snapshot 4.1 Flokk-Sustainable Office Chairs” on page 96 of the textbook.

Watch the video Why Choose HÅG Capisco? | HÅG. A transcript and closed captioning are available once you access the video.

Review the Flokk website.

Think about the importance of Flokk’s business-to-business (B2B) buying practices with respect to maintaining their sustainability philosophy and a competitive advantage in the furniture industry. In your case study, please address the prompts below.

Why does a B2B organization work within a more complex buying process? Evaluate Flokk’s buying process to support your answer.

Who are the stakeholders, and how should Flokk develop and maintain these relationships toward greater profitability within the organization? Include an explanation about the importance of these relationships.

Discuss any potential issues Flokk could face when utilizing marketing strategies. Recommend a course of action for the future based on your research.

Based upon your learning from the lesson, discuss Flokk’s Code of Conduct and the role of B2B ethics within Flokk’s relationships with suppliers, distributors, and other B2B partners. When responding to this question, discuss corporate social responsibility (CSR) and B2B marketing ethics. (Note: Flokk’s Code of Conduct is located on the Flokk website under About Us – Code of Conduct). Recommend a course of action with respect to their ethical stance.

Your case study submission should be at least three pages in length, not counting the title and reference pages. You are required to use at least three sources for this assignment. All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

Resources

The following resource(s) may help you with this assignment.