BUSN319 Week 5 Assignment Latest 2020 December

BUSN319 MARKETING

Week 5 Assignment  

YOU DECIDE-COFFEE SHOP BISTRO BREAKEVEN

The You Decide is due this week. First be sure you read the assignment background in module 5 before you attempt to complete the assignment. This assignment inbox includes a Turnitin screen to assess the percentage of original ideas in your analysis. Please do not copy any ideas from an outside source but be creative and original developing your own analysis and suggestions. Aim for a Turnitin score of 20% or less.

The answer to the Coffee Shop Bistro break-even question should be presented this way:

Write the calculations for how you determined the exact number of products the Coffee Shop Bistro would have to sell to break even.

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This assignment is not a research project so you will develop your own original marketing mix ideas. The choice of business is not optional but must be for the Coffee Shop Bistro described in the instructions in module 5.. Your suggested solutions of how the coffee shop bistro described in the assignment instructions can improve using each of the 4 Ps of marketing may include:

Product or Service suggestions for improvements.  Only a sentence or two is needed to explain your fresh new idea.

OR

Price: Please keep this very simple and focus on suggestions related to the list price, but not the sale price or special deals which would fall under promotions.

OR

Promotion:  These are ideas to raise awareness about the product or service (PR and advertising) as well as incentives to encourage trial and repurchase of the product or service (discount pricing, bundles, coupons, deals, samples, and more!).

OR

Place:  Place refers to the distribution of the product or service so the customer can access and purchase it easily. Place answers the question where can I buy it?  Strategic ideas related to all of the means through which/locations where customers can purchase and acquire the product or service would be included here as part of your place suggestions.

See the Week 5 You Decide Overview module for details.