MBA565 Marketing
Week 1 Discussion
One concept you have
been introduced to is the concept of ‘value-adding.’ Associated with
value-adding is the concept of value proposition. How are both of these
necessary for a firm to be successful in its marketing strategy? How might these lead to ethical situations
within marketing practices?
MBA565 Marketing
Week 2 Discussion
A friend has
approached you with a business idea. She asks for your assistance with figuring
out who might be willing to shop at the new business. The Bark and Brew is a
coffee/tea shop similar to a Starbucks; however, there is a twist: dogs are
welcome. The plan is to carry products that will cater to dogs as well as
humans, including drinks and snacks. The intent is not compete with pet stores
but to compete with coffee shops. Based on this business idea, consider how you
would use marketing research and competitive analysis to assist your friend in
determining its viability.
In the determination
of opening the Bark and Brew Café, you decide to complete a competitor
analysis. Would you use a product form or a product category competition
analysis? Why? What would be the source of your information?
MBA565 Marketing
Week 3 Discussion
Loyalty/reward
programs are becoming more and more prevalent. With the onset of more loyalty
programs, it becomes important for companies to design programs that are
differentiated from other competitor programs. What are at least three key
aspects that a company must consider when developing a successful loyalty/reward
program?
MBA565 Marketing
Week 4 Discussion
For years, Publix
Grocery Stores have attempted to develop a strong brand image and has recently
started to develop a strong brand relationship. How can Publix use social media
to assist in the development of brand relationships?
MBA565 Marketing
Week 5 Discussion
In this module, you
reviewed many of the different factors that influence the price a company must
establish. One aspect of the price that can be established is the brand image
and the brand equity related to the product (discussed in previous modules).
Explain how these two items may influence the price you can establish for a
product. Support your answer with additional outside materials.
MBA565 Marketing
Week 6 Discussion
In his article "A
Layman's View of an Art Exhibition,” Theodore Roosevelt commented that what
might appear to be art to one person may not be art to someone else. Leo
Tolstoy in his article “What Is Art?” also brought into debate the way people
may or may not see and interpret art. How do the viewpoints of these two
authors come into play in terms of the effectiveness of a promotional campaign?
What concepts might be learned from these two articles in the developing of a
promotional campaign? (Support your answer with at least one additional
article.) NOTE: You will be prompted to enter your Saint Leo username and
password when accessing the linked articles.
MBA565 Marketing
Week 7 Discussion
From the personal
selling perspective, there have been many changes in the role of the
salesperson over the past decade. One aspect that drives numerous changes is
the development of various forms of social media and web-based portals.
Complete a quick search and identify at least three different changes within
the personal selling arena that have occurred because of either social media or
web-based portals. Describe each and state the long-term impact on personal
selling as a profession. As an example, one of the newest aspects involves
reverse auction hubs. Make sure to provide the sources of your information.
MBA565 Marketing
Simulation Discussion
One member for each
group should post their project in this discussion board to share with the
class. Review the next team’s report (Group A reviews Group B; Group B reviews
Group C; etc.). After reading the report, identify the following:
One strategy used in
their report that would have been beneficial for your strategy that your team
did not do.
One strategy that your
team did that was better than their team.
Compare and contrast
and defend your conclusions.
