Business Plan Rough Draft - Business Plan Part II

GU Business Plan Rough Draft Discussion

Business Plan Part II

Part II of the Business Plan

Part II of the business plan is due. Together with this part, you must show to your instructor that you have implemented the necessary corrections based on the part I feedback.

Part II Requirements

1.Stakeholder Analysis

a.Actual personal experience, education and training in the area/ industry of proposed business for all key stakeholders

2.Industry Analysis

a.A brief overview and long-term outlook for growth

b.Review industry size, trends, and target market segment.

c.Identify who leads the industry in terms of:

i.Price

ii.Quality

iii.Market share

3.Competitive Analysis

a.Discuss the strengths and weaknesses of each primary competitor.

b.Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.

c.Outline how your product or service measures in the area of pricing and identify your competitive advantage.

d.Prepare a first-year and 3-year sales forecast in dollars and units.

e.Briefly outline your sales and advertising plans.

***Feedback from instructor:Very good business proposal. One thing to consider is the mission statement. The mission statement should be all about what your company is, how you do things and why you do.***