BUS6750 Course Project Phase 1 - Global Business Opportunities

Course Project Phase 1 (BUS6750 Internationa Business Management)

Course Project Phase I         

RE: This is  the concluding project for this Graduate International Business course.  It offers the students the opportunity to show mastery of all of the key  concepts covered in the course and the mastery of designing a  successful international business strategy. The project  involves a plan for the expansion of business to another country (with  no current presence) and you are required to present the plan to the  Board of Directors for approval. Your plan must incorporate and address the following critical areas in International Business:

1. Global Business Opportunities (Phase I)
2. International Competitors (Phase I)
3. The Economic-Geographic Environment (Phase I)
4. The Social-Cultural Environment (Phase I)
5. The Political-Legal Environment (Phase I)
6. Global Company Structure (Phase II)
7. Financing Sources for Global Business Operations (Phase II)
8. Global Management Information System (Phase II)
9. Human Resources for Global Business Activities (Phase II)
10. International Financial and Business Risks (Phase II)
11. Product and Target Market Planning for Foreign Markets (Phase III)
12. Global Distribution Strategy (Phase III)
13. Global Promotion Strategy (Phase III)
14. International Pricing Strategy (Phase III)
15. Financial Results (Phase III)
16. International Business Success (Phase III)

The project has 3 phases: 

Phases 1 and 2 have independent critical areas in International Business.

Phase 3 also has independent critical areas in International Business  but includes refined phase 1 and 2 (using professor’s feedback), making  one Final Project document.

Key Components of Phase I Paper:

1. Introduction to your paper – Since the first paragraph  or section of a document is assumed to be the introduction of the paper,  the word 'Introduction' is not needed. Do not begin a paper with the  word 'Introduction' as a heading (APA, 2020, p. 47). The paper’s title  should be the first heading above the first body paragraph of your paper  and must be bolded – Check Sample Student paper (APA, 2020, pp. 61-67)
2. Introduction to your Company – An overview of the  company, the current international position, and an overview of the plan  for the expansion of business to another country (with no current  presence)
3. Identifying Global Business Opportunities

• Determine potential international markets for existing or proposed goods and servic4

4. Analyzing International Competitors

• Identify domestic and international companies involved in similar business global business activities

5. Assessing the Economic-Geographic Environment

• Examine geographic and economic factors that affect the business environment of a nation

6. Assessing the Social-Cultural Environment

• Research social institutions, customs, traditions, and beliefs influencing business

7. Assessing the Political-Legal Environment

• Research the influence of government and regulations on business activities

8. Summary of content and a summary projecting what you will address in Phase II.

9. Not less than 6 references.

Course Project Phase I must be in APA FORMAT