Arizona MKTG3023 - A company that is in the business of making

MKTG3023 Arizona State University Applied Research Quiz Questions

Part 1:Complete BOTH by hand and by computer (parts 5 and 6 use only computer if needed).

A company that is in the business of making breakfast cereal wants to make the product more appealing to their cost conscious customer by revising the package design.In this effort they are considering 5 different package designs.They randomly showed the five packages to 20 customers and asked them to report their likelihood of purchasing the cereal. Results are provided below:

Likelihood of purchasing the cereal

Design 1 5 5 4 5 4

Design 2 4 3 4 4

Design 3 3 3 3

Design 4 2 3 4 2

Design 5 4 3 4 3

State the null and alternative hypothesis for this test. (please define your µ’s)

What is the Test Statistic (When doing by hand show work else no credit)

What is thep-value.

What is the statistical and administrative decision at the 0.05 level of significance?

Statistical Decision:

Administrative Decision:

If appropriate, conduct the Tukey’s Test and clearly provide the results.(use only spss for this part).

If you were the brand manager, which package design will you select and why? Please justify your conclusion? (use spss if needed to provide support for your answer)

Part 2:Complete this problem using spss only. No need to do by hand.

Data was collected from 20 individuals from a small town in Arkansas about their household income (low, medium, or high) and primary bank (First Federal Bank (FFB), Bank of America (B of A), U.S. Bank (USB), First National Bank & Trust (FNBT), all other bank). This is provided below.

Primary Household

Person Bank Income

1 FFB Medium

2 B of A High

3 USB Medium

4 Other Low

5 FNBT Low

6 FFB Medium

7 FFB Medium

8 B of A High

9 B of A Medium

10 USB Medium

11 USB Low

12 Other Medium

13 Other High

14 Other Low

15 FNBT Low

16 FFB Medium

17 USB Medium

18 USB Low

19 B of A High

20 FNBT Low

It is important to determine if there is a relationship between household income and the primary bank.

State the null and the alternative hypothesis for this test.

What is the value of the test statistic?

What is the p-value?

What is the statistical decision if the significance level is 0.05?

What is the administrative decision?

In July of 2018, the market share of the banks were FFB=21%, B of A=16%, USB=23%, FNBT=18%, and other banks=22%. You are interested in determining if these market shares are the same or different now (in 2019).

What is the null and alternative hypothesis for this test?

What is the value of the test statistic?

What is the p-value?

What is the statistical decision if the significance level is 0.05?

What is the administrative decision?