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Week Two: Demand Elasticity

Question # 00604603
Subject: Economics
Due on: 09/16/2019
Posted On: 09/10/2019 08:57 PM
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Week Two: Demand Elasticity

Like many other companies, Procter and Gamble Co. (P&G) needed to make an adjustment with respect to its pricing strategies due to a declining consumer demand during the Great Recession (2007-2009). Based on the assigned reading for this module and the articles shared under Module 2 (P&G cases), analyze how the company's pricing policies depend on how consumers respond to price changes? Identify and discuss the different factors that affect consumer responsiveness to a company's price change (availability of substitute, taste, income etc.). Please also discuss the different strategies used by P&G to increase profitability.

Article#1 Citation

Ellen Byron, “P&G, Colgate Hits by Consumer Thrift- Household Products Makers See Sales Weakening, Raise Prices to Keep Quarterly Profits from Plunging,” Wall Street Journal (Online), May 4, 2009

Article#2 Citation

Ellen Byron, “P&G Puts Up Its Dukes Over Pricing-Consumer-Products Makers Risk Margins to Grab Market Share from Rivals and Cheap Store Brands,” Wall Street Journal (Online), April 29, 2010.

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Week Two: Demand Elasticity

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Preview: companies, xxxxxxx and xxxxxx Co (P&G) xxxxxx to make xx adjustment xxxx xxxxxxx to xxx pricing strategies xxx to a xxxxxxxxx consumer xxxxxx xxxxxx the xxxxx Recession (2007-2009) xxxxx on the xxxxxxxx reading xxx xxxx module xxx the articles xxxxxx under Module x (P&G xxxxxxx xxxxxxx how xxx company's pricing xxxxxxxx depend on xxx consumers xxxxxxx xx price xxxxxxxx Identify and xxxxxxx the different xxxxxxx that xxxxxx xxxxxxxx responsiveness xx a company's xxxxx change (availability xx substitute, xxxxxx xxxxxx etc x Please also xxxxxxx the.....
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